{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,4,4]],"date-time":"2022-04-04T17:16:55Z","timestamp":1649092615740},"reference-count":65,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,7]]},"abstract":"<jats:p>Business\/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business\/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business\/IT alignment process. We reveal that requirements for internet based business models are not fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business\/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.<\/jats:p>","DOI":"10.4018\/ijitbag.2014070102","type":"journal-article","created":{"date-parts":[[2014,12,8]],"date-time":"2014-12-08T19:47:24Z","timestamp":1418068044000},"page":"27-43","source":"Crossref","is-referenced-by-count":5,"title":["Business\/IT Alignment in Two Sided Markets"],"prefix":"10.4018","volume":"5","author":[{"given":"Yannick","family":"Bartens","sequence":"first","affiliation":[{"name":"University of Hamburg, Hamburg, Germany"}]},{"given":"Frederik","family":"Schulte","sequence":"additional","affiliation":[{"name":"University of Hamburg, Hamburg, Germany"}]},{"given":"Stefan","family":"Vo\u00df","sequence":"additional","affiliation":[{"name":"University of Hamburg, Hamburg, Germany"}]}],"member":"2432","reference":[{"key":"ijitbag.2014070102-0","doi-asserted-by":"publisher","DOI":"10.1111\/j.1756-2171.2006.tb00037.x"},{"key":"ijitbag.2014070102-1","author":"K.Asdemir","year":"2004","journal-title":"Essays on pricing in e-commerce: Dynamic pricing and performance based pricing"},{"key":"ijitbag.2014070102-2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-06701-8_34"},{"key":"ijitbag.2014070102-3","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2014.538"},{"issue":"14","key":"ijitbag.2014070102-4","first-page":"68","article-title":"E-commerce success requires commitment to building a proper customer \u201ccommunity.\u201d","volume":"22","author":"M.Biggs","year":"2000","journal-title":"InfoWorld"},{"key":"ijitbag.2014070102-5","unstructured":"Booz, Allen & Hamilton (Ed.). (2000). 10 Erfolgsfaktoren im e-Business. Frankfurt am Main: FAZ."},{"key":"ijitbag.2014070102-6","author":"S.Breuer","year":"2004","journal-title":"Beschreibung von Gesch\u00e4ftsmodellen internetbasierter Unternehmen Konzeption-Umsetzung-Anwendung"},{"key":"ijitbag.2014070102-7","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2008.462"},{"key":"ijitbag.2014070102-8","unstructured":"Cochran, M. (2010). Proposal of an operations department model to provide IT governance in organizations that don\u2019t have IT c-level executives. In Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS) (pp. 1\u201310). Poipu, HI: IEEE."},{"key":"ijitbag.2014070102-9","doi-asserted-by":"publisher","DOI":"10.1108\/09576050310467241"},{"key":"ijitbag.2014070102-10","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2005.362"},{"key":"ijitbag.2014070102-11","doi-asserted-by":"publisher","DOI":"10.1016\/S0263-2373(01)00061-5"},{"issue":"10","key":"ijitbag.2014070102-12","first-page":"92","article-title":"Strategies for two-sided markets.","volume":"84","author":"T.Eisenmann","year":"2006","journal-title":"Harvard Business Review"},{"issue":"5","key":"ijitbag.2014070102-13","first-page":"70","article-title":"Strategy and the new economics of information.","volume":"75","author":"P. B.Evans","year":"1996","journal-title":"Harvard Business Review"},{"key":"ijitbag.2014070102-14","author":"P.Fingar","year":"2001","journal-title":"The death of \u201ce\u201d and the birth of the real new economy"},{"key":"ijitbag.2014070102-15","author":"M.Friedrichsen","year":"2014","journal-title":"Handbook of Social Media Management - Value Chain and Business Models in Changing Media Markets"},{"key":"ijitbag.2014070102-16","first-page":"1","article-title":"Towards conceptual metamodeling of IT governance frameworks approach.","author":"M.Goeken","year":"2009","journal-title":"Proceedings of the 42nd Hawaii International Conference on System Sciences (HICSS)"},{"key":"ijitbag.2014070102-17","unstructured":"Graw, E.-M. (2001). Lockrufe auf den Felsen und ins Netz. FOCUS Online. Retrieved June 29, 2014, from http:\/\/www.focus.de\/politik\/deutschland\/profile-lockrufe-auf-den-felsen-und-ins-netz_aid_190858.html"},{"issue":"2","key":"ijitbag.2014070102-18","first-page":"28","article-title":"E-commerce\u2019s impact on audit practices.","volume":"19","author":"M. D.Harkness","year":"2004","journal-title":"Internal Auditing"},{"key":"ijitbag.2014070102-19","doi-asserted-by":"publisher","DOI":"10.1147\/sj.382.0472"},{"issue":"1","key":"ijitbag.2014070102-20","doi-asserted-by":"crossref","first-page":"75","DOI":"10.2307\/25148625","article-title":"Design science in information systems research.","volume":"28","author":"A. R.Hevner","year":"2004","journal-title":"Management Information Systems Quarterly"},{"key":"ijitbag.2014070102-21","unstructured":"Hildebrand, T. (2011). Two-sided markets in the online world: an empirical analysis (Dissertation). Humboldt-Universit\u00e4t zu Berlin, Berlin."},{"key":"ijitbag.2014070102-22","unstructured":"IDC. (2009). Global revenue from internet-based applications and associated hardware from 2009 to 2014. Retrieved May 10, 2013, from http:\/\/www.statista.com\/statistics\/282730\/global-revenue-from-internet-based-application-since-2009\/"},{"key":"ijitbag.2014070102-23","year":"2012","journal-title":"COBIT 5 Framework"},{"key":"ijitbag.2014070102-24","year":"2012","journal-title":"COBIT 5: Enabling processes"},{"key":"ijitbag.2014070102-25","year":"2012","journal-title":"COBIT 5: Implementation"},{"key":"ijitbag.2014070102-26","unstructured":"ISACA. (2014). COBIT 5 - A Business Framework for the Governance and Management of Enterprise IT | ISACA. Retrieved June 12, 2014, from http:\/\/www.isaca.org\/COBIT\/Pages\/default.aspx?cid=1003566&Appeal=PR"},{"key":"ijitbag.2014070102-27","first-page":"1","article-title":"IT governance in e-commerce environment: Cases from airline industry.","volume":"2010","author":"M.Iskandar","year":"2010","journal-title":"Proceedings of ICITST"},{"key":"ijitbag.2014070102-28","author":"R.Kalakota","year":"2001","journal-title":"E-business 2.0: Roadmap for success"},{"key":"ijitbag.2014070102-29","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222230306"},{"key":"ijitbag.2014070102-30","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2010.05.009"},{"key":"ijitbag.2014070102-31","doi-asserted-by":"publisher","DOI":"10.1002\/1097-0053(200007\/08)11:5<33::AID-JCAF6>3.0.CO;2-U"},{"key":"ijitbag.2014070102-32","doi-asserted-by":"crossref","unstructured":"Langer, A. M., & Yorks, L. (2013). Strategic IT: Best practices for managers and executives.","DOI":"10.1002\/9781119205104"},{"key":"ijitbag.2014070102-33","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222280207"},{"key":"ijitbag.2014070102-34","doi-asserted-by":"publisher","DOI":"10.1109\/ICMeCG.2010.36"},{"key":"ijitbag.2014070102-35","doi-asserted-by":"publisher","DOI":"10.1007\/s11066-011-9057-6"},{"key":"ijitbag.2014070102-36","doi-asserted-by":"publisher","DOI":"10.2307\/41166053"},{"key":"ijitbag.2014070102-37","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-59140-515-3.ch003"},{"key":"ijitbag.2014070102-38","unstructured":"Oestreich, N. (2012). \u201cFeels like free\u201d: Details zum Spotify-Tarif der Telekom \u2013 Vergleich aller Streaming-Anbieter. iPhone-Ticker. Retrieved January 19, 2014, from http:\/\/www.iphone-ticker.de\/telekom-spotify-tarif-vergleich-38485\/"},{"issue":"11","key":"ijitbag.2014070102-39","first-page":"5","article-title":"Convergence: The next big issue.","volume":"23","author":"A.Orr","year":"2000","journal-title":"Target Marketing"},{"key":"ijitbag.2014070102-40","unstructured":"Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Institut d\u2019Informatique et Organisation. Lausanne, Switzerland, University of Lausanne, Ecole Des Hautes Etudes Commerciales HEC, 173."},{"key":"ijitbag.2014070102-41","author":"A.Osterwalder","year":"2010","journal-title":"Business model generation: a handbook for visionaries, game changers, and challengers"},{"key":"ijitbag.2014070102-42","unstructured":"Osterwalder, A. (2011). Reverse Engineering Facebook\u2019s Business Model with Ballpark Figures. Business Model Alchemist. Retrieved June 27, 2014, from http:\/\/businessmodelalchemist.com\/blog\/2011\/01\/reverse-engineering-facebooks-business-model-with-ballpark-figures.html"},{"issue":"1","key":"ijitbag.2014070102-43","first-page":"1","article-title":"Clarifying business models: Origins, present, and future of the concept.","volume":"16","author":"A.Osterwalder","year":"2005","journal-title":"Communications of the Association for Information Systems"},{"issue":"2","key":"ijitbag.2014070102-44","first-page":"33","article-title":"Emergent forms of IT governance to support global e-business models.","volume":"4","author":"N. V.Patel","year":"2002","journal-title":"Journal of Information Technology Theory and Application"},{"key":"ijitbag.2014070102-45","doi-asserted-by":"crossref","first-page":"81","DOI":"10.4018\/978-1-59140-140-7.ch003","article-title":"An emerging strategy for e-business IT governance","author":"N. V.Patel","year":"2004","journal-title":"Strategies for information technology governance"},{"issue":"2","key":"ijitbag.2014070102-46","first-page":"30","article-title":"Internal audit and e-commerce controls.","volume":"18","author":"J.Pathak","year":"2003","journal-title":"Internal Auditing"},{"key":"ijitbag.2014070102-47","author":"D.Portuese","year":"2006","journal-title":"E-commerce and the internet: A study on the impact of relationship marketing opportunities for better online consumer intentional relationship"},{"key":"ijitbag.2014070102-48","doi-asserted-by":"publisher","DOI":"10.1162\/154247603322493212"},{"key":"ijitbag.2014070102-49","unstructured":"Rochet, J.-C., & Tirole, J. (2004). Two-sided markets: An overview. IDEI working paper. Retrieved from https:\/\/frbatlanta.org\/filelegacydocs\/ep_rochetover.pdf"},{"key":"ijitbag.2014070102-50","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4471-0591-6"},{"key":"ijitbag.2014070102-51","doi-asserted-by":"publisher","DOI":"10.1257\/jep.23.3.125"},{"key":"ijitbag.2014070102-52","doi-asserted-by":"publisher","DOI":"10.1145\/1363686.1363932"},{"key":"ijitbag.2014070102-53","author":"R.Schmidtke","year":"2006","journal-title":"Two-sided markets with pecuniary and participation externalities"},{"key":"ijitbag.2014070102-54","doi-asserted-by":"publisher","DOI":"10.1016\/j.lrp.2009.12.003"},{"key":"ijitbag.2014070102-55","doi-asserted-by":"publisher","DOI":"10.3844\/jcssp.2012.272.276"},{"key":"ijitbag.2014070102-56","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4302-4648-0"},{"key":"ijitbag.2014070102-57","author":"P.Timmers","year":"1999","journal-title":"Electronic commerce"},{"key":"ijitbag.2014070102-58","author":"W.Van Grembergen","year":"2009","journal-title":"Enterprise governance of information technology: Achieving strategic alignment and value"},{"key":"ijitbag.2014070102-59","first-page":"1","article-title":"Structures, processes and relational mechanisms for IT governance","author":"W.Van Grembergen","year":"2004","journal-title":"Strategies for Information Technology Governance"},{"key":"ijitbag.2014070102-60","author":"P.Weill","year":"2004","journal-title":"IT governance: How top performers manage IT decision rights for superior results"},{"key":"ijitbag.2014070102-61","author":"B. W.Wirtz","year":"2011","journal-title":"Business model management"},{"key":"ijitbag.2014070102-62","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-8349-4240-1"},{"key":"ijitbag.2014070102-63","unstructured":"Zolnowski, A., & B\u00f6hmann, T. (2014). Formative evaluation of business model representations - The service business model canvas. ECIS 2014 Proceedings."},{"key":"ijitbag.2014070102-64","unstructured":"Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Business School-University of Navarra, 1\u201343."}],"container-title":["International Journal of IT\/Business Alignment and Governance"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=120024","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,6,9]],"date-time":"2020-06-09T18:38:46Z","timestamp":1591727926000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijitbag.2014070102"}},"subtitle":["A Study of COBIT 5 for Internet Based Business Models"],"short-title":[],"issued":{"date-parts":[[2014,7]]},"references-count":65,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/ijitbag.2014070102","relation":{},"ISSN":["1947-9611","1947-962X"],"issn-type":[{"value":"1947-9611","type":"print"},{"value":"1947-962X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2014,7]]}}}