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Employer branding has the potential of building relationships across the organisation, but academic works in this area are very limited and little is known about the relationship outcomes of employer branding. Given the relatively recent origin of the concept itself, intention of this article is to get an understanding of employer branding on a broader spectrum and to predict how the relationships are established. The article extensively reviews available literature and delineates major outcomes of it. It also further discusses future implications for researchers in the area of employer branding.<\/p>","DOI":"10.4018\/ijkbo.2020070103","type":"journal-article","created":{"date-parts":[[2020,5,28]],"date-time":"2020-05-28T10:43:01Z","timestamp":1590662581000},"page":"23-40","source":"Crossref","is-referenced-by-count":3,"title":["Employer Branding"],"prefix":"10.4018","volume":"10","author":[{"given":"Anjali","family":"John","sequence":"first","affiliation":[{"name":"Cochin University of Science and Technology, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"family":"Jagathy Raj V. 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