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Further, the results of the current study are compared with the results of a previous study carried out in a similar field to identify similarities\/differences over time. Information was collected from both secondary and primary sources. Primary sources included structured interviews, from which 180 responses were collected. The results show that the factors considered when purchasing online are comparable, but with some significant differences, implying that consumers are more confident engaging in online shopping. The limitations of the study are restricted to the non-probability sampling method used. Practitioners are able to use the results from the study as suggested guidelines for their promotional efforts.<\/p>","DOI":"10.4018\/ijom.2011010102","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:42:45Z","timestamp":1319028165000},"page":"12-23","source":"Crossref","is-referenced-by-count":1,"title":["Assessing Website Effectiveness of Airline Companies"],"prefix":"10.4018","volume":"1","author":[{"given":"D.","family":"Vrontis","sequence":"first","affiliation":[{"name":"University of Nicosia, Cyprus"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Y.","family":"Melanthiou","sequence":"additional","affiliation":[{"name":"University of Nicosia, Cyprus"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijom.2011010102-0","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2004.07.003"},{"key":"ijom.2011010102-1","doi-asserted-by":"publisher","DOI":"10.3727\/109830506778690867"},{"issue":"1","key":"ijom.2011010102-2","first-page":"11","article-title":"Destination Marketing On the Internet: A Case Study of Australian Regional Tourism Authorities.","volume":"11","author":"P. 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