{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:16:38Z","timestamp":1781104598918,"version":"3.54.1"},"reference-count":50,"publisher":"IGI Global Scientific Publishing","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,7,1]]},"abstract":"<p>Social network sites (SNSs) are new communication channels with which people can share information. The main functions of SNSs, such as MySpace, Facebook, and Orkut, consist of displaying a user\u2019s social contacts, enabling people to view each other\u2019s social networks and search for common friends or interesting content. Social networks are also connected to gaming and it is quickly becoming one of the most popular categories of applications on SNSs. The goal of this project is to gain insight into the factors that affect user intention to use a social network game. The study uses an extended technology acceptance model and focuses on combining personal innovativeness, personal involvement, intrinsic motivation and extrinsic motivation to explain usage intentions for social network games. The proposed model was tested with data collected from potential users of a social network game. A multiple regression analysis and MANOVA analysis were then conducted to identify the key causal relationships. It is expected that personal innovativeness and personal involvement will have positive effects on intrinsic and extrinsic motivation and ultimately influence usage intentions with regard to social network games.<\/p>","DOI":"10.4018\/ijom.2011070103","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:43:10Z","timestamp":1319028190000},"page":"29-37","source":"Crossref","is-referenced-by-count":20,"title":["Predicting the Usage Intention of Social Network Games"],"prefix":"10.4018","volume":"1","author":[{"given":"Chiao-Chen","family":"Chang","sequence":"first","affiliation":[{"name":"National Dong Hwa University, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yang-Chieh","family":"Chin","sequence":"additional","affiliation":[{"name":"Asia University, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijom.2011070103-0","doi-asserted-by":"crossref","first-page":"11","DOI":"10.1007\/978-3-642-69746-3_2","article-title":"From intentions to actions: A theory of planned behavior","author":"I.Ajzen","year":"1985","journal-title":"Action-control: From cognition to behavior"},{"key":"ijom.2011070103-1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"ijom.2011070103-2","author":"I.Ajzen","year":"1980","journal-title":"Understanding attitudes and predicting social behavior"},{"key":"ijom.2011070103-3","unstructured":"Amoako-Gyampah, K. (1999, November 20-23). User involvement, ease of use, perceived usefulness and behavioral intention: A test of the enhanced TAM in ERP implementation environment. In Proceedings of the 30th Annual Meeting of the Decision Sciences Institute."},{"key":"ijom.2011070103-4","unstructured":"Bausch, S., & Han, L. (2006). Social networking sites grow 47 percent, year over year, reaching 45 percent of web users according to Nielsen\/\/Netratings. Retrieved from http:\/\/www.nielsen-netratings.com\/pr\/pr_060511.pdf"},{"issue":"4","key":"ijom.2011070103-5","doi-asserted-by":"crossref","first-page":"211","DOI":"10.17705\/1jais.00126","article-title":"Quo vadis TAM?","volume":"8","author":"I.Benbasat","year":"2007","journal-title":"Journal of the Association for Information Systems"},{"key":"ijom.2011070103-6","doi-asserted-by":"publisher","DOI":"10.1108\/10662240310478187"},{"key":"ijom.2011070103-7","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2009.09.010"},{"key":"ijom.2011070103-8","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(04)00051-5"},{"key":"ijom.2011070103-9","doi-asserted-by":"publisher","DOI":"10.2307\/3150876"},{"key":"ijom.2011070103-10","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"ijom.2011070103-11","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"ijom.2011070103-12","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-1816.1992.tb00945.x"},{"key":"ijom.2011070103-13","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.125.6.627"},{"key":"ijom.2011070103-14","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20358"},{"key":"ijom.2011070103-15","unstructured":"eBizMBA. (2010). Top 15 most popular social networking websites. Retrieved from http:\/\/www.ebizmba.com\/articles\/social-networking-websites\/"},{"key":"ijom.2011070103-16","unstructured":"Facebook (2010). Statistics. Retrieved from http:\/\/www.facebook.com\/press\/info.php?statistics\/"},{"key":"ijom.2011070103-17","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2008.08.002"},{"key":"ijom.2011070103-18","author":"M.Fishbein","year":"1975","journal-title":"Belief, attitude, intention, and behavior: An introduction to theory and research"},{"key":"ijom.2011070103-19","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(98)00019-8"},{"issue":"2","key":"ijom.2011070103-20","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1080\/15252019.2008.10722138","article-title":"Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as predictors of the iGeneration\u2019s attitudes toward social networking sites.","volume":"8","author":"H.Gangadharbatla","year":"2008","journal-title":"Journal of Interactive Advertising"},{"key":"ijom.2011070103-21","doi-asserted-by":"publisher","DOI":"10.1007\/BF02726497"},{"key":"ijom.2011070103-22","doi-asserted-by":"publisher","DOI":"10.2307\/1251841"},{"issue":"4","key":"ijom.2011070103-23","first-page":"42","article-title":"Assessment of a web-based learning game in an information systems course.","volume":"45","author":"Z.Huang","year":"2005","journal-title":"Journal of Computer Information Systems"},{"key":"ijom.2011070103-24","doi-asserted-by":"publisher","DOI":"10.1016\/S1567-4223(03)00008-5"},{"issue":"2","key":"ijom.2011070103-25","first-page":"71","article-title":"E-lifestyle and motives to use online games.","volume":"15","author":"K. H.Kim","year":"2002","journal-title":"Irish Marketing Review"},{"key":"ijom.2011070103-26","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.2.205.83"},{"key":"ijom.2011070103-27","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2003.10.007"},{"issue":"4","key":"ijom.2011070103-28","doi-asserted-by":"crossref","first-page":"102","DOI":"10.17705\/1jais.00066","article-title":"Understanding individual adoption of instant messaging: An empirical investigation.","volume":"6","author":"D.Li","year":"2005","journal-title":"Journal of the Association for Information Systems"},{"key":"ijom.2011070103-29","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.01.002"},{"key":"ijom.2011070103-30","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsis.2005.07.003"},{"key":"ijom.2011070103-31","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2004.03.003"},{"key":"ijom.2011070103-32","unstructured":"Maditinos, D. I. (2007, July 12-14). Predicting e-commerce purchasing intention in Greece: An extended TAM approach. In Proceedings of the 5th International Conference on Accounting and Finance in Transition, London, UK."},{"key":"ijom.2011070103-33","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.64.3.50.18024"},{"key":"ijom.2011070103-34","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00061-6"},{"key":"ijom.2011070103-35","author":"J.Neter","year":"1990","journal-title":"Applied linear statistical models"},{"key":"ijom.2011070103-36","doi-asserted-by":"crossref","unstructured":"Ossmann, R., & Miesenberger, K. (2010). Accessibility of a social network game. In K. Miesenberger, J. Klaus, W. Zagler, & A. Karshmer (Eds.), Proceedings of the 12th International Conference on Computers Helping People with Special Needs (LNCS 6179, 243-246).","DOI":"10.1007\/978-3-642-14097-6_39"},{"key":"ijom.2011070103-37","author":"E. M.Rogers","year":"1995","journal-title":"Diffusion of innovations"},{"key":"ijom.2011070103-38","author":"E. M.Rogers","year":"2003","journal-title":"Diffusion of innovation"},{"issue":"3","key":"ijom.2011070103-39","first-page":"338","article-title":"Effect of management support, training, and user involvement on system usage and satisfaction in Kuwait.","volume":"109","author":"K.Rouibah","year":"2008","journal-title":"International Marketing Review"},{"issue":"1","key":"ijom.2011070103-40","first-page":"25","article-title":"Intrinsic and extrinsic motivation in internet usage.","volume":"27","author":"T. S. H.Teo","year":"1999","journal-title":"International Journal of Management Science"},{"key":"ijom.2011070103-41","doi-asserted-by":"publisher","DOI":"10.4018\/joeuc.2006070102"},{"key":"ijom.2011070103-42","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(02)00079-4"},{"key":"ijom.2011070103-43","doi-asserted-by":"publisher","DOI":"10.1287\/isre.11.4.342.11872"},{"key":"ijom.2011070103-44","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.1996.tb01822.x"},{"key":"ijom.2011070103-45","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.46.2.186.11926"},{"key":"ijom.2011070103-46","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20363"},{"key":"ijom.2011070103-47","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2004.07.001"},{"key":"ijom.2011070103-48","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5414.2006.00132.x"},{"key":"ijom.2011070103-49","author":"J. L.Zaichkowsky","year":"1987","journal-title":"The personal involvement inventory: Reduction, revision, and application to advertising"}],"container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=56004","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:31:56Z","timestamp":1654097516000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijom.2011070103"}},"subtitle":["An Intrinsic-Extrinsic Motivation Theory Perspective"],"short-title":[],"issued":{"date-parts":[[2011,7,1]]},"references-count":50,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2011,7]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2011070103","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"value":"2156-1753","type":"print"},{"value":"2156-1745","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,7,1]]}}}