{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:44:22Z","timestamp":1781109862020,"version":"3.54.1"},"reference-count":19,"publisher":"IGI Global Scientific Publishing","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,7,1]]},"abstract":"<p>Competitive advantage is at the heart of a firm\u2019s performance in today\u2019s challenging and rapidly changing environment. One of the central bases for achieving competitive advantage is the organizational capability to create new knowledge and transfer it across various levels of the organization. Traditional methods of data analysis, based mainly on human dealing directly with the data, simply do not scale to handle with large data sets. This explosive growth in data and databases has generated an urgent need for new techniques and tools that can intelligently and automatically transform the processed data into useful information and knowledge. Consequently, data mining has become a research area with increasing importance. Organizations of all sizes have started to develop and deploy data mining technologies to leverage data resources to enhance their decision making capabilities. Business information received from data analysis and data mining is a critical success factor for companies wishing to maximize competitive advantage. In this study, the importance of gaining knowledge for organizations in today\u2019s competitive environment are discussed and data mining method in decision making process is analyzed as an innovative technique for organizations.<\/p>","DOI":"10.4018\/ijom.2011070104","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:43:10Z","timestamp":1319028190000},"page":"38-45","source":"Crossref","is-referenced-by-count":3,"title":["Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business"],"prefix":"10.4018","volume":"1","author":[{"given":"Mert","family":"Bal","sequence":"first","affiliation":[{"name":"Yildiz Technical University, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yasemin","family":"Bal","sequence":"additional","affiliation":[{"name":"Yildiz Technical University, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ayse","family":"Demirhan","sequence":"additional","affiliation":[{"name":"Yildiz Technical University, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijom.2011070104-0","doi-asserted-by":"publisher","DOI":"10.1177\/014920639101700108"},{"key":"ijom.2011070104-1","author":"M. J. A.Berry","year":"1997","journal-title":"Data mining techniques for marketing, sales and customer support"},{"key":"ijom.2011070104-2","doi-asserted-by":"publisher","DOI":"10.1002\/kpm.179"},{"key":"ijom.2011070104-3","doi-asserted-by":"publisher","DOI":"10.1109\/69.553155"},{"key":"ijom.2011070104-4","author":"U. M.Fayyad","year":"1996","journal-title":"Advances in knowledge discovery and data mining"},{"key":"ijom.2011070104-5","author":"R.Groth","year":"2000","journal-title":"Data mining: Building competitive advantage"},{"key":"ijom.2011070104-6","author":"J.Han","year":"2001","journal-title":"Data mining concepts and techniques"},{"key":"ijom.2011070104-7","author":"M.Kantardzic","year":"2003","journal-title":"Data mining: Concepts, models, methods and algorithms"},{"key":"ijom.2011070104-8","author":"S.Kudyba","year":"2001","journal-title":"Data mining and business intelligence: A guide to productivity"},{"key":"ijom.2011070104-9","doi-asserted-by":"publisher","DOI":"10.1142\/S0219649204000870"},{"key":"ijom.2011070104-10","doi-asserted-by":"publisher","DOI":"10.1108\/02635570310470692"},{"key":"ijom.2011070104-11","doi-asserted-by":"crossref","DOI":"10.1201\/9780203998076","author":"S. K.Pal","year":"2004","journal-title":"Pattern recognition algorithms for data mining: Scalability, knowledge discovery and soft granular computing"},{"key":"ijom.2011070104-12","doi-asserted-by":"crossref","DOI":"10.4018\/978-1-59140-057-8","author":"P.Pendharkar","year":"2003","journal-title":"Managing data mining technologies in organizations: Techniques and application"},{"key":"ijom.2011070104-13","author":"M.Porter","year":"1985","journal-title":"Competitive advantage: Creating and sustaining superior performance"},{"key":"ijom.2011070104-14","doi-asserted-by":"crossref","unstructured":"Raghavan, V., & Hafez, A. (2000). Dynamic data mining. In R. Logananthara, G. Palm, & M. Ali (Eds.), Proceedings of the Third International Conference on Industrial and Engineering Applications of Artificial Intelligence and Expert Systems, New Orleans, LA (LNCS 1821, pp. 220-229).","DOI":"10.1007\/3-540-45049-1_27"},{"key":"ijom.2011070104-15","doi-asserted-by":"publisher","DOI":"10.1108\/13673270410523871"},{"key":"ijom.2011070104-16","doi-asserted-by":"crossref","DOI":"10.4018\/978-1-59140-051-6","author":"J.Wang","year":"2003","journal-title":"Data mining: Opportunities and challenges"},{"key":"ijom.2011070104-17","author":"O. R.Zaiane","year":"1999","journal-title":"Principles of knowledge discovery in databases"},{"key":"ijom.2011070104-18","doi-asserted-by":"publisher","DOI":"10.1007\/3-540-46027-6"}],"container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=56005","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:32:11Z","timestamp":1654097531000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijom.2011070104"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2011,7,1]]},"references-count":19,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2011,7]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2011070104","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"value":"2156-1753","type":"print"},{"value":"2156-1745","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,7,1]]}}}