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The authors examined seven latent variables including: lack of information intermediary, lack of electronic guarantee, lack of electronic reputation, technological and knowledge weakness, lack of interaction, lack of trust, and avoidance from online shopping. In this regard, structural equation modelling (SEM) has been used to specify the model and validate which construct of the proposed model plays the most critical role. The authors found that these constructs successfully explain why Iranians avoid shopping on the Internet. \u201cLack of electronic guarantee\u201d is found to be the most significance antecedent explaining avoidance of Internet shopping.<\/p>","DOI":"10.4018\/ijom.2012040104","type":"journal-article","created":{"date-parts":[[2012,5,16]],"date-time":"2012-05-16T10:03:25Z","timestamp":1337162605000},"page":"44-56","source":"Crossref","is-referenced-by-count":3,"title":["Why Do Iranians Avoid Shopping on the Internet?"],"prefix":"10.4018","volume":"2","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5233-987X","authenticated-orcid":true,"given":"Payam","family":"Hanafizadeh","sequence":"first","affiliation":[{"name":"Allameh Tabataba\u2019i University, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mehdi","family":"Behboudi","sequence":"additional","affiliation":[{"name":"Islamic Azad University, Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maryam Asghari","family":"Ilani","sequence":"additional","affiliation":[{"name":"Islamic Azad University, Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ramineh","family":"Kalhor","sequence":"additional","affiliation":[{"name":"Islamic Azad University, Qazvin Branch, Qazvin, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijom.2012040104-0","doi-asserted-by":"publisher","DOI":"10.1086\/209376"},{"key":"ijom.2012040104-1","doi-asserted-by":"publisher","DOI":"10.2307\/2555397"},{"key":"ijom.2012040104-2","doi-asserted-by":"publisher","DOI":"10.1108\/03090560710718120"},{"key":"ijom.2012040104-3","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.2005.69.4.133"},{"key":"ijom.2012040104-4","doi-asserted-by":"publisher","DOI":"10.1016\/S0963-8687(02)00018-5"},{"key":"ijom.2012040104-5","doi-asserted-by":"crossref","unstructured":"Bellman, S., Lohse, G. 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