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The paper adopts a broad literature review relating to e-marketing on online social networks and ethics. This study examines that the ethical issues such as acts, regulations and policies that govern privacy, the collection of personal information and the protection of a user\u2019s identity are crucial when using social network for e-marketing and business promotion. As a communication tool the online social networks play a key role to reach initial product adopters and maintain interaction and collaboration with customers for market promotion.<\/p>","DOI":"10.4018\/ijom.2012100101","type":"journal-article","created":{"date-parts":[[2013,2,15]],"date-time":"2013-02-15T22:56:34Z","timestamp":1360968994000},"page":"1-14","source":"Crossref","is-referenced-by-count":5,"title":["E-Marketing on Online Social Networks and Ethical Issues"],"prefix":"10.4018","volume":"2","author":[{"given":"Gajendra","family":"Sharma","sequence":"first","affiliation":[{"name":"School of Marketing Management, Liaoning Technical University, Xingcheng City, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Li","family":"Baoku","sequence":"additional","affiliation":[{"name":"School of Marketing Management, Liaoning Technical University, Xingcheng City, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2012100101-0","unstructured":"American College Personnel Association (ACPA). 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