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The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.<\/p>","DOI":"10.4018\/ijom.2013010104","type":"journal-article","created":{"date-parts":[[2013,5,23]],"date-time":"2013-05-23T17:14:49Z","timestamp":1369329289000},"page":"47-63","source":"Crossref","is-referenced-by-count":6,"title":["A Conceptual Framework to Understanding Online Consumer Buying Behavior"],"prefix":"10.4018","volume":"3","author":[{"given":"Bijal Zaveri","family":"Amin","sequence":"first","affiliation":[{"name":"Department of Marketing and Management, Parul Institute of Engineering and Technology, Waghodia, Gujarat, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Prahant","family":"Amin","sequence":"additional","affiliation":[{"name":"INOXCVA, Vadodara, Gujarat, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2013010104-0","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.84.5.888"},{"key":"ijom.2013010104-1","doi-asserted-by":"publisher","DOI":"10.1108\/03090560710737660"},{"key":"ijom.2013010104-2","doi-asserted-by":"publisher","DOI":"10.1086\/209376"},{"key":"ijom.2013010104-3","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80092-X"},{"issue":"56","key":"ijom.2013010104-4","first-page":"77","article-title":"Profiling the recreational shopper.","volume":"3","author":"D.Bellenger","year":"1980","journal-title":"Journal of Retailing"},{"issue":"42","key":"ijom.2013010104-5","first-page":"32","article-title":"Predictors of online buying behavior.","volume":"12","author":"S.Bellman","year":"1998","journal-title":"Communications of the ACM"},{"key":"ijom.2013010104-6","doi-asserted-by":"publisher","DOI":"10.1145\/322796.322805"},{"issue":"29","key":"ijom.2013010104-7","first-page":"43","article-title":"Relationship retailing: Transforming customers into clients.","volume":"6","author":"L. 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