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First, the correlation between the intention to visit the hotel and EWOM evaluation, then a second correlation between attitude towards the hotel and EWOM evaluation and finally, a third multiple regression of purchase intention on both attitude towards the hotel and EWOM evaluation. The obtained results indicated that attitude towards the product is a full mediating variable between purchase intention and EWOM evaluation. The study concludes with managerial implications recommending the use of EWOM as an efficient communication tool.<\/p>","DOI":"10.4018\/ijom.2013040102","type":"journal-article","created":{"date-parts":[[2013,6,20]],"date-time":"2013-06-20T16:14:16Z","timestamp":1371744856000},"page":"20-37","source":"Crossref","is-referenced-by-count":10,"title":["Impact of Electronic Word of Mouth Evaluation on Purchase Intention"],"prefix":"10.4018","volume":"3","author":[{"given":"Manel","family":"Hamouda","sequence":"first","affiliation":[{"name":"Tunis ElManar University, Tunis, Tunisia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rym Srarfi","family":"Tabbane","sequence":"additional","affiliation":[{"name":"Manouba University, Manouba, Tunisia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2013040102-0","doi-asserted-by":"publisher","DOI":"10.2307\/3149462"},{"key":"ijom.2013040102-1","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222240404"},{"key":"ijom.2013040102-2","doi-asserted-by":"publisher","DOI":"10.1177\/109467050032005"},{"key":"ijom.2013040102-3","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.51.6.1173"},{"key":"ijom.2013040102-4","doi-asserted-by":"publisher","DOI":"10.1177\/0047287509355324"},{"key":"ijom.2013040102-5","unstructured":"Burgess, S., Sellitto, C., Cox, C., & Buultjens, J. 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