{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,14]],"date-time":"2025-12-14T08:18:47Z","timestamp":1765700327937,"version":"3.40.4"},"reference-count":78,"publisher":"IGI Global","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,7,1]]},"abstract":"<p>Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.<\/p>","DOI":"10.4018\/ijom.2013070101","type":"journal-article","created":{"date-parts":[[2013,12,16]],"date-time":"2013-12-16T16:58:31Z","timestamp":1387213111000},"page":"1-17","source":"Crossref","is-referenced-by-count":1,"title":["An Empirical Study of Impulse Buying Behavior in Online Bookstores"],"prefix":"10.4018","volume":"3","author":[{"given":"G.","family":"Muruganantham","sequence":"first","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirappalli, Tamilnadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ravi Shankar","family":"Bhakat","sequence":"additional","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirappalli, Tamilnadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2013070101-0","doi-asserted-by":"publisher","DOI":"10.1080\/0268396032000150799"},{"key":"ijom.2013070101-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(03)00007-1"},{"key":"ijom.2013070101-2","first-page":"664","article-title":"Work and or fun: Measuring hedonic and utilitarian shopping value.","author":"B. J.Babin","year":"1994","journal-title":"The Journal of Consumer Research"},{"issue":"1","key":"ijom.2013070101-3","doi-asserted-by":"crossref","first-page":"11","DOI":"10.1080\/10864415.2001.11044225","article-title":"An evaluation of cyber-bookshops: The WebQual method.","volume":"6","author":"S. J.Barnes","year":"2011","journal-title":"International Journal of Electronic Commerce"},{"key":"ijom.2013070101-4","doi-asserted-by":"publisher","DOI":"10.1086\/341578"},{"key":"ijom.2013070101-5","doi-asserted-by":"publisher","DOI":"10.1108\/13522759810214271"},{"key":"ijom.2013070101-6","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80092-X"},{"key":"ijom.2013070101-7","doi-asserted-by":"publisher","DOI":"10.1086\/208627"},{"key":"ijom.2013070101-8","doi-asserted-by":"publisher","DOI":"10.2307\/1252042"},{"key":"ijom.2013070101-9","doi-asserted-by":"publisher","DOI":"10.1177\/0092070397254007"},{"key":"ijom.2013070101-10","doi-asserted-by":"publisher","DOI":"10.1177\/1077727X02031001003"},{"key":"ijom.2013070101-11","doi-asserted-by":"publisher","DOI":"10.4018\/jeco.2005100101"},{"key":"ijom.2013070101-12","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(01)00056-2"},{"key":"ijom.2013070101-13","doi-asserted-by":"publisher","DOI":"10.1016\/S1567-4223(03)00024-3"},{"key":"ijom.2013070101-14","unstructured":"Costa, F., & Laran, J. (2003). Impulse buying in the internet: Antecedents and consequences. In Proceedings of the 2003 SMA Retail Symposium."},{"key":"ijom.2013070101-15","doi-asserted-by":"publisher","DOI":"10.2307\/1251817"},{"key":"ijom.2013070101-16","doi-asserted-by":"publisher","DOI":"10.1108\/13612021011046084"},{"issue":"4","key":"ijom.2013070101-17","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1080\/07421222.2003.11045748","article-title":"The DeLone and McLean model of information systems success: A ten-year update.","volume":"19","author":"W. H.DeLone","year":"2003","journal-title":"Journal of Management Information Systems"},{"issue":"3","key":"ijom.2013070101-18","first-page":"52","article-title":"The Internet shopper.","volume":"39","author":"N.Donthu","year":"1999","journal-title":"Journal of Advertising Research"},{"issue":"1","key":"ijom.2013070101-19","doi-asserted-by":"crossref","first-page":"51","DOI":"10.2307\/30036519","article-title":"Trust and TAM in online shopping: An integrated mode.","volume":"27","author":"D.Gefen","year":"2003","journal-title":"Management Information Systems Quarterly"},{"journal-title":"Multivariate data analysis","year":"1998","author":"J. F.Hair","key":"ijom.2013070101-20"},{"key":"ijom.2013070101-21","doi-asserted-by":"publisher","DOI":"10.1108\/07363760010341045"},{"key":"ijom.2013070101-22","doi-asserted-by":"publisher","DOI":"10.2307\/1251707"},{"key":"ijom.2013070101-23","doi-asserted-by":"publisher","DOI":"10.2307\/1251841"},{"key":"ijom.2013070101-24","unstructured":"Hung, C. J. (2008). The analysis of factors that influence female impulse buying during online transactions. Doctoral dissertation, University of Nottingham."},{"key":"ijom.2013070101-25","first-page":"40","article-title":"Unplanned purchasing: Knowledge of shopping environment and time pressure.","volume":"65","author":"E. S.Iyer","year":"1989","journal-title":"Journal of Retailing"},{"key":"ijom.2013070101-26","doi-asserted-by":"publisher","DOI":"10.1007\/BF02721953"},{"key":"ijom.2013070101-27","doi-asserted-by":"publisher","DOI":"10.1023\/A:1019104520776"},{"key":"ijom.2013070101-28","doi-asserted-by":"publisher","DOI":"10.1007\/s10660-007-9011-8"},{"key":"ijom.2013070101-29","doi-asserted-by":"publisher","DOI":"10.1207\/S15327663JCP1202_08"},{"key":"ijom.2013070101-30","doi-asserted-by":"publisher","DOI":"10.1016\/0969-6989(95)00038-0"},{"key":"ijom.2013070101-31","doi-asserted-by":"crossref","unstructured":"Kaisheng, Z. (2011, July). Online sales promotion and impulse buying online in the E-business age: A theoretical model approach. In Proceedings of the 2011 IEEE 2nd International Conference on Software Engineering and Service Science (ICSESS) (pp. 618-621). IEEE.","DOI":"10.1109\/ICSESS.2011.5982399"},{"key":"ijom.2013070101-32","doi-asserted-by":"publisher","DOI":"10.1080\/15332861.2011.558458"},{"journal-title":"Principles and practice of structural equation modelling","year":"1998","author":"R. B.Kline","key":"ijom.2013070101-33"},{"key":"ijom.2013070101-34","doi-asserted-by":"publisher","DOI":"10.1300\/J046v18n03_04"},{"key":"ijom.2013070101-35","doi-asserted-by":"crossref","unstructured":"Laing, A., & Royle, J. (2013). Bookselling online: An examination of consumer behaviour patterns. Publishing Research Quarterly, 1-18.","DOI":"10.1007\/s12109-013-9318-3"},{"issue":"3","key":"ijom.2013070101-36","doi-asserted-by":"crossref","DOI":"10.1111\/j.1083-6101.2001.tb00120.x","article-title":"On the negative effects of e-commerce: A sociocognitive exploration of unregulated on-line buying.","volume":"6","author":"R.LaRose","year":"2001","journal-title":"Journal of Computer-Mediated Communication"},{"key":"ijom.2013070101-37","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4604_4"},{"key":"ijom.2013070101-38","doi-asserted-by":"publisher","DOI":"10.1108\/09590550910954919"},{"key":"ijom.2013070101-39","doi-asserted-by":"publisher","DOI":"10.1080\/0954412022000002072"},{"key":"ijom.2013070101-40","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2006.09.001"},{"key":"ijom.2013070101-41","doi-asserted-by":"publisher","DOI":"10.1080\/14783360701231302"},{"key":"ijom.2013070101-42","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00049-5"},{"key":"ijom.2013070101-43","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415110302"},{"key":"ijom.2013070101-44","first-page":"59","article-title":"Exploring impulse purchasing on the internet.","volume":"31","author":"S. R.Madhavaram","year":"2004","journal-title":"Advances in Consumer Research. Association for Consumer Research (U. S.)"},{"key":"ijom.2013070101-45","first-page":"26","article-title":"Antecedents of spontaneaous buying behavior during temporary markdowns.","volume":"26","author":"P. J.McGoldrick","year":"1999","journal-title":"Advances in Consumer Research. Association for Consumer Research (U. S.)"},{"key":"ijom.2013070101-46","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.3.334.81"},{"key":"ijom.2013070101-47","doi-asserted-by":"publisher","DOI":"10.1362\/1469347053294788"},{"key":"ijom.2013070101-48","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-03-2011-0110"},{"key":"ijom.2013070101-49","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1070.0157"},{"key":"ijom.2013070101-50","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1070.0157"},{"issue":"1","key":"ijom.2013070101-51","doi-asserted-by":"crossref","first-page":"32","DOI":"10.17705\/1jais.00254","article-title":"Online impulse buying: Understanding the interplay between consumer impulsiveness and website quality.","volume":"12","author":"V.Parboteeah","year":"2011","journal-title":"Journal of the Association for Information Systems"},{"issue":"3","key":"ijom.2013070101-52","first-page":"69","article-title":"Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model.","volume":"7","author":"P. A.Pavlou","year":"2003","journal-title":"International Journal of Electronic Commerce"},{"key":"ijom.2013070101-53","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1040.0015"},{"key":"ijom.2013070101-54","doi-asserted-by":"publisher","DOI":"10.1108\/13612020410559993"},{"issue":"8","key":"ijom.2013070101-55","first-page":"509","article-title":"Defining impulse purchasing.","volume":"1","author":"F.Piron","year":"1991","journal-title":"Advances in Consumer Research. Association for Consumer Research (U. S.)"},{"key":"ijom.2013070101-56","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2009.03.013"},{"key":"ijom.2013070101-57","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2010.07.007"},{"key":"ijom.2013070101-58","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(02)00351-X"},{"issue":"1","key":"ijom.2013070101-59","first-page":"23","article-title":"Consuming impulses.","volume":"7","author":"D.Rook","year":"1985","journal-title":"Advances in Consumer Research. Association for Consumer Research (U. S.)"},{"key":"ijom.2013070101-60","doi-asserted-by":"publisher","DOI":"10.1086\/209452"},{"key":"ijom.2013070101-61","volume":"Vol. 1","author":"J.Russell","year":"1987","journal-title":"Emotion and the environment. Handbook of environmental psychology"},{"issue":"1","key":"ijom.2013070101-62","first-page":"388","article-title":"Investigating impulse buying and variety-seeking: Towards a general theory of hedonic purchase behaviors.","volume":"33","author":"P.Sharma","year":"2006","journal-title":"Advances in Consumer Research. Association for Consumer Research (U. S.)"},{"key":"ijom.2013070101-63","doi-asserted-by":"publisher","DOI":"10.1080\/02672570903485097"},{"key":"ijom.2013070101-64","doi-asserted-by":"publisher","DOI":"10.1108\/07363760810845381"},{"key":"ijom.2013070101-65","doi-asserted-by":"publisher","DOI":"10.2307\/1248439"},{"key":"ijom.2013070101-66","doi-asserted-by":"publisher","DOI":"10.2753\/MTP1069-6679190307"},{"key":"ijom.2013070101-67","unstructured":"User Interface Engineering. (n.d.). What causes customers to buy on impulse? Retrieved January 7, 2012, from http:\/\/www.uie.com\/publications\/whitepapers\/ImpulseBuying.pdf"},{"key":"ijom.2013070101-68","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.ejis.3000445"},{"key":"ijom.2013070101-69","doi-asserted-by":"publisher","DOI":"10.2307\/3152125"},{"key":"ijom.2013070101-70","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2011.08.001"},{"key":"ijom.2013070101-71","doi-asserted-by":"publisher","DOI":"10.1080\/08870440412331337084"},{"key":"ijom.2013070101-72","doi-asserted-by":"publisher","DOI":"10.1007\/s10603-011-9158-5"},{"key":"ijom.2013070101-73","doi-asserted-by":"publisher","DOI":"10.1086\/510228"},{"key":"ijom.2013070101-74","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2003.11.008"},{"issue":"1","key":"ijom.2013070101-75","doi-asserted-by":"crossref","first-page":"32","DOI":"10.17705\/1jais.00254","article-title":"Online impulse buying: understanding the interplay between consumer impulsiveness and website quality.","volume":"12","author":"J. D.Wells","year":"2011","journal-title":"Journal of the Association for Information Systems"},{"key":"ijom.2013070101-76","doi-asserted-by":"publisher","DOI":"10.2307\/41166074"},{"key":"ijom.2013070101-77","doi-asserted-by":"publisher","DOI":"10.2753\/MTP1069-6679150106"}],"container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=96848","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,5,1]],"date-time":"2025-05-01T05:56:27Z","timestamp":1746078987000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijom.2013070101"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2013,7,1]]},"references-count":78,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2013,7]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2013070101","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"type":"print","value":"2156-1753"},{"type":"electronic","value":"2156-1745"}],"subject":[],"published":{"date-parts":[[2013,7,1]]}}}