{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,7,14]],"date-time":"2023-07-14T15:10:09Z","timestamp":1689347409504},"reference-count":85,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,10,1]]},"abstract":"<p>The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic journals collected from six databases. The articles were further categorised under specific topics and network analysis was performed using GEPHI 0.8.1 to know the central topic in the last seven years. Consumer behaviour was found to be the most frequently studied topic in the area of internet marketing research with 472 articles (21.87% of total) followed by \u2018services' with 280 articles (12.97% of total) and \u2018business strategy' with 267 articles (12.37% of total). It was also found that topics; purchase intention and social media hold high centrality degree among the examined topics that evolved in the last seven years. This study provides both academics and practitioners with an extensive quantitative review of the internet marketing literature along with an insight of how internet marketing research is emerging.<\/p>","DOI":"10.4018\/ijom.2013100103","type":"journal-article","created":{"date-parts":[[2014,6,24]],"date-time":"2014-06-24T14:36:25Z","timestamp":1403620585000},"page":"43-67","source":"Crossref","is-referenced-by-count":0,"title":["The State Of Internet Marketing Research (2005-2012)"],"prefix":"10.4018","volume":"3","author":[{"given":"Thamaraiselvan","family":"Natarajan","sequence":"first","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Janarthanan","family":"Balakrishnan","sequence":"additional","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Senthilarasu","family":"Balasubramanian","sequence":"additional","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeevananthan","family":"Manickavasagam","sequence":"additional","affiliation":[{"name":"Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2013100103-0","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134320304"},{"key":"ijom.2013100103-1","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134320302"},{"key":"ijom.2013100103-2","doi-asserted-by":"publisher","DOI":"10.1108\/10878571111161507"},{"key":"ijom.2013100103-3","doi-asserted-by":"crossref","unstructured":"Bastian, M., Heymann, S., & Jacomy, M. (2009). Gephi: An open source software for exploring and manipulating networks. In Proceedings of the Third International ICWSM Conference (pp. 361-362).","DOI":"10.1609\/icwsm.v3i1.13937"},{"issue":"3","key":"ijom.2013100103-4","doi-asserted-by":"crossref","first-page":"16","DOI":"10.17730\/humo.7.3.f4033344851gl053","article-title":"A mathematical model for group structures.","volume":"7","author":"A.Bavelas","year":"1948","journal-title":"Human Organization"},{"key":"ijom.2013100103-5","doi-asserted-by":"publisher","DOI":"10.1046\/j.1369-6513.2002.00156.x"},{"key":"ijom.2013100103-6","doi-asserted-by":"publisher","DOI":"10.1108\/13563281111156853"},{"key":"ijom.2013100103-7","doi-asserted-by":"publisher","DOI":"10.1108\/17505931011051669"},{"key":"ijom.2013100103-8","doi-asserted-by":"publisher","DOI":"10.1108\/13522751111163245"},{"issue":"7","key":"ijom.2013100103-9","first-page":"9","article-title":"Copyright infringement and the second generation of social media websites: Why Pinterest users should be protected from copyright infringement by the fair use defense.","volume":"16","author":"C. C.Carpenter","year":"2012","journal-title":"Journal of Internet Law"},{"issue":"12","key":"ijom.2013100103-10","first-page":"4644","article-title":"The exploration of internet marketing strategy by search engine optimization: A critical review and comparison.","volume":"5","author":"C. Y.Chen","year":"2011","journal-title":"African Journal of Business Management"},{"key":"ijom.2013100103-11","doi-asserted-by":"crossref","unstructured":"Chen, J., Zaiane, O. R., & Goebel, R. (2009). Detecting communities in social networks using max-min modularity. SDM (pp. 978-989). Retrieved from https:\/\/www.siam.org\/-proceedings\/datamining\/2009\/dm09_0-89_chenj.pdf","DOI":"10.1137\/1.9781611972795.84"},{"key":"ijom.2013100103-12","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367350309"},{"key":"ijom.2013100103-13","doi-asserted-by":"publisher","DOI":"10.1007\/s10648-005-8138-1"},{"key":"ijom.2013100103-14","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2011.10722189"},{"key":"ijom.2013100103-15","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-30-1-047-075"},{"key":"ijom.2013100103-16","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-51-1-313-320"},{"key":"ijom.2013100103-17","doi-asserted-by":"publisher","DOI":"10.1086\/209269"},{"key":"ijom.2013100103-18","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511996368"},{"key":"ijom.2013100103-19","author":"S.Dongen","year":"1998","journal-title":"A new cluster algorithm for graphs. CWI"},{"key":"ijom.2013100103-20","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2009.04.003"},{"issue":"3","key":"ijom.2013100103-21","first-page":"79","article-title":"The history of social media and its impact on business.","volume":"16","author":"S.Edosomwan","year":"2011","journal-title":"Journal of Applied Management and Entrepreneurship"},{"issue":"1","key":"ijom.2013100103-22","first-page":"1","article-title":"Power of social media: Legal issues & best practices for utilities engaging social media.","volume":"32","author":"C.Elefant","year":"2011","journal-title":"Energy Law Journal"},{"key":"ijom.2013100103-23","doi-asserted-by":"publisher","DOI":"10.1109\/90.944338"},{"key":"ijom.2013100103-24","doi-asserted-by":"publisher","DOI":"10.1016\/0378-8733(78)90021-7"},{"key":"ijom.2013100103-25","doi-asserted-by":"publisher","DOI":"10.1108\/14754391211186269"},{"key":"ijom.2013100103-26","unstructured":"Garfield, E. (1972). Citation analysis as a tool in journal evaluation, 1972. Essays of an Information Scientist, 1, 527-544. Retrieved from http:\/\/garfield.library.upenn.edu-\/essays\/V1p527y1962-73.pdf"},{"key":"ijom.2013100103-27","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.8.2.e10"},{"key":"ijom.2013100103-28","doi-asserted-by":"publisher","DOI":"10.1108\/02651339710184280"},{"key":"ijom.2013100103-29","doi-asserted-by":"publisher","DOI":"10.2501\/IJMR-53-6-749-770"},{"issue":"1","key":"ijom.2013100103-30","first-page":"73","article-title":"Social media-The key to social media success within organizations.","volume":"54","author":"Q.Huy","year":"2012","journal-title":"MIT Sloan Management Review"},{"key":"ijom.2013100103-31","unstructured":"Internetretailer.com. (2012). Global e-commerce sales will top $1.25 trillion by 2013. Retrieved November 1, 2012, from http:\/\/www.internetretailer.com\/2012\/06\/14\/global-e-commerce-sales-will-top-125-trillion-2013"},{"key":"ijom.2013100103-32","unstructured":"Internetworldstats.com. (2012). World internet users and population stats. Retrieved November 1, 2012, from http:\/\/www.internetworldstats.com\/stats.htm"},{"key":"ijom.2013100103-33","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2009.09.003"},{"key":"ijom.2013100103-34","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2010.10722167"},{"key":"ijom.2013100103-35","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9236(99)00062-7"},{"key":"ijom.2013100103-36","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367370108"},{"key":"ijom.2013100103-37","doi-asserted-by":"publisher","DOI":"10.1108\/02651339710367647"},{"key":"ijom.2013100103-38","doi-asserted-by":"publisher","DOI":"10.1007\/s12599-010-0127-3"},{"key":"ijom.2013100103-39","doi-asserted-by":"publisher","DOI":"10.1016\/j.tcs.2008.07.017"},{"key":"ijom.2013100103-40","doi-asserted-by":"publisher","DOI":"10.1145\/253671.253741"},{"key":"ijom.2013100103-41","doi-asserted-by":"crossref","unstructured":"Lerman, K., Ghosh, R., & Kang, J. H. (2010). Centrality metric for dynamic networks. In Proceedings of the Eighth Workshop on Mining and Learning with Graphs in Washington (pp. 70-77).","DOI":"10.1145\/1830252.1830262"},{"key":"ijom.2013100103-42","doi-asserted-by":"publisher","DOI":"10.1177\/1080569911432629"},{"key":"ijom.2013100103-43","doi-asserted-by":"publisher","DOI":"10.1108\/17505931111187794"},{"issue":"11\/12","key":"ijom.2013100103-44","doi-asserted-by":"crossref","first-page":"4","DOI":"10.1108\/03074801211282939","article-title":"Participatory action research in the age of social media: Literacies, affinity spaces and learning.","volume":"113","author":"J. D.Machin-Mastromatteo","year":"2012","journal-title":"New Library World"},{"key":"ijom.2013100103-45","doi-asserted-by":"publisher","DOI":"10.1108\/14754391111172788"},{"key":"ijom.2013100103-46","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2004.7.497"},{"key":"ijom.2013100103-47","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.309.6954.597"},{"key":"ijom.2013100103-48","doi-asserted-by":"publisher","DOI":"10.1073\/pnas.0601602103"},{"key":"ijom.2013100103-49","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00107-0"},{"key":"ijom.2013100103-50","doi-asserted-by":"publisher","DOI":"10.1108\/03090560310453894"},{"key":"ijom.2013100103-51","doi-asserted-by":"publisher","DOI":"10.1057\/rpm.2011.12"},{"key":"ijom.2013100103-52","doi-asserted-by":"publisher","DOI":"10.1108\/02651331311298573"},{"key":"ijom.2013100103-53","doi-asserted-by":"publisher","DOI":"10.1177\/016555150202800601"},{"key":"ijom.2013100103-54","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000005933"},{"key":"ijom.2013100103-55","doi-asserted-by":"publisher","DOI":"10.1108\/02651330310498771"},{"key":"ijom.2013100103-56","doi-asserted-by":"publisher","DOI":"10.1108\/01409171211255939"},{"key":"ijom.2013100103-57","doi-asserted-by":"publisher","DOI":"10.1108\/17505931111187767"},{"key":"ijom.2013100103-58","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-52-4-479-489"},{"key":"ijom.2013100103-59","unstructured":"Rayport, J. F., & Jaworski, B. J. (2001). e-Commerce. Singapore: McGraw-Hill\/ Irwin."},{"key":"ijom.2013100103-60","unstructured":"Regelson, M., & Fain, D. (2006). Predicting click-through rate using keyword clusters. In Proceedings of the Second Workshop on Sponsored Search Auctions, Ann Arbor, MI (Vol. 9623, pp. 1)."},{"key":"ijom.2013100103-61","doi-asserted-by":"crossref","unstructured":"Richardson, M., Dominowska, E., & Ragno, R. (2007). Predicting clicks: Estimating the clickthrough rate for new ads. In Proceedings of the 16th International Conference on World Wide Web, Banff, Alberta, Canada (pp. 521-530).","DOI":"10.1145\/1242572.1242643"},{"key":"ijom.2013100103-62","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.3.4.e28"},{"key":"ijom.2013100103-63","doi-asserted-by":"publisher","DOI":"10.1037\/0735-7028.34.5.527"},{"key":"ijom.2013100103-64","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134320306"},{"key":"ijom.2013100103-65","doi-asserted-by":"publisher","DOI":"10.1108\/17582951111136568"},{"key":"ijom.2013100103-66","doi-asserted-by":"publisher","DOI":"10.1108\/03074801211244940"},{"key":"ijom.2013100103-67","doi-asserted-by":"publisher","DOI":"10.1108\/02651339810236452"},{"key":"ijom.2013100103-68","doi-asserted-by":"publisher","DOI":"10.1108\/00251741211203551"},{"key":"ijom.2013100103-69","doi-asserted-by":"publisher","DOI":"10.1108\/03090560710752366"},{"key":"ijom.2013100103-70","doi-asserted-by":"publisher","DOI":"10.1108\/10662241011059426"},{"issue":"2","key":"ijom.2013100103-71","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1097\/01974520-201110000-00005","article-title":"Brand awareness and engagement: A case study in healthcare social media.","volume":"28","author":"J.Sharp","year":"2011","journal-title":"Frontiers of Health Services Management"},{"key":"ijom.2013100103-72","doi-asserted-by":"publisher","DOI":"10.1108\/02621711211219013"},{"key":"ijom.2013100103-73","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134320303"},{"key":"ijom.2013100103-74","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8551.00375"},{"issue":"1","key":"ijom.2013100103-75","first-page":"39","article-title":"Placing trust at the center of your internet strategy.","volume":"42","author":"G. L.Urban","year":"2000","journal-title":"Sloan Management Review"},{"key":"ijom.2013100103-76","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.01.031"},{"key":"ijom.2013100103-77","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.08.005"},{"key":"ijom.2013100103-78","doi-asserted-by":"publisher","DOI":"10.1108\/10662241011059453"},{"key":"ijom.2013100103-79","doi-asserted-by":"publisher","DOI":"10.1108\/02634500310465380"},{"key":"ijom.2013100103-80","doi-asserted-by":"publisher","DOI":"10.1002\/chp.1340240105"},{"key":"ijom.2013100103-81","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000005934"},{"issue":"4","key":"ijom.2013100103-82","first-page":"337","article-title":"Using bibliometric analysis to explore research trend of electronic word-of-mouth from 1999 to 2011. International Journal of Innovation.","volume":"3","author":"Y.Yang","year":"2012","journal-title":"Management and Technology"},{"key":"ijom.2013100103-83","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2009.10722159"},{"key":"ijom.2013100103-84","doi-asserted-by":"publisher","DOI":"10.1016\/j.compind.2003.09.002"}],"container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=109843","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,7,14]],"date-time":"2023-07-14T14:50:53Z","timestamp":1689346253000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijom.2013100103"}},"subtitle":["A Systematic Review Using Classification and Relationship Analysis"],"short-title":[],"issued":{"date-parts":[[2013,10,1]]},"references-count":85,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2013,10]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2013100103","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"value":"2156-1753","type":"print"},{"value":"2156-1745","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,10,1]]}}}