{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T17:11:44Z","timestamp":1654103504284},"reference-count":25,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,4,1]]},"abstract":"<p>In contemporary development \u201cInternet\u201d is a leading advertising source. Marketing avenues from traditional media are deteriorating and online marketing earnings are growing persistently. With online advertising, behavioural targeting is emerging as a prominent trend which is expected to account for major advertising revenues; as it permits websites to discriminate advertisements according to consumers surfing patterns. This can equally raise privacy issues and can have adverse consumer responses. This study explores the consumer perception regarding the ethics of behavioural targeting when done without user consent and awareness. The study focus on two major aspects the first is about knowledge and awareness about behavioural targeting and second issues related to ethics in behavioural targeting. The result shows that consumers are unaware about behavioural targeting.<\/p>","DOI":"10.4018\/ijom.2014040104","type":"journal-article","created":{"date-parts":[[2014,9,4]],"date-time":"2014-09-04T19:28:08Z","timestamp":1409858888000},"page":"45-61","source":"Crossref","is-referenced-by-count":1,"title":["Ethics in Behavioural Targeting"],"prefix":"10.4018","volume":"4","author":[{"given":"Sonam","family":"Chauhan","sequence":"first","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shubhangini","family":"Rathore","sequence":"additional","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2014040104-0","unstructured":"Acquisti, A., & Gross, R. (2005). Information relegation & privacy in online social networks. 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Targeted, not tracked: Client side solution for privacy friendly behavioural advertising."},{"key":"ijom.2014040104-6","first-page":"87","author":"J. L.Borgerson","year":"2008","journal-title":"Building an ethics of visual representation: Contesting epistemic closure in marketing communication, cutting edge issues in business ethics"},{"key":"ijom.2014040104-7","article-title":"Consent to behavioural targeting in European law- what are the policy implications of insights from behavioural economies?","author":"F.Borgesius","year":"2013","journal-title":"Proceedings of Privacy Law Schools Conference"},{"issue":"1","key":"ijom.2014040104-8","article-title":"Investing the relationship between internet privacy concerns & online purchase behaviour.","volume":"5","author":"F.Brown","year":"2004","journal-title":"Journal of Electronic Commerce Research"},{"key":"ijom.2014040104-9","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.1508496"},{"key":"ijom.2014040104-10","author":"C.Jones","year":"2005","journal-title":"For business ethics: A critical text"},{"key":"ijom.2014040104-11","doi-asserted-by":"crossref","unstructured":"Pandey, S., et al. (2011). Learning to target: What works for behavioural targeting.","DOI":"10.1145\/2063576.2063837"},{"key":"ijom.2014040104-12","unstructured":"Reynolds, B., et al. (2008). Sharing ephemeral information in online social networks: Privacy perceptions & behaviours."},{"key":"ijom.2014040104-13","unstructured":"Schedin, J. (2008). Behavioural targeting: Issues involving the Microsoft- aQuantive & Google \u2013 Double click mergers, and the current & proposed solutions to those issues. Journal of Law & Policy for the Information Society."},{"key":"ijom.2014040104-14","author":"J. 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How marketers hone their aim online; Consumer- specific ads gain in popularity due to new efficiencies. Wall Street Journal, 6."},{"key":"ijom.2014040104-19","doi-asserted-by":"crossref","unstructured":"Stutzman, F., & Duffield, J. (2010). Friends only: Examining a privacy \u2013enhancing behaviour in Facebook.","DOI":"10.1145\/1753326.1753559"},{"key":"ijom.2014040104-20","doi-asserted-by":"crossref","unstructured":"Teno, O. (2011). Privacy: The new generations. International Data Privacy Law, 1(1).","DOI":"10.1093\/idpl\/ipq003"},{"key":"ijom.2014040104-21","unstructured":"Toubiana, V., et al. (2010). Privacy preserving targeted advertising."},{"key":"ijom.2014040104-22","doi-asserted-by":"crossref","unstructured":"Watson, J., Whitney, M., & Lipford, H. (2009). 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