{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T17:14:36Z","timestamp":1654103676145},"reference-count":23,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,4,1]]},"abstract":"<p>This paper gives a description of the empirical study investigating the impact of promotions using Web based tools by Indian Movie production houses. Evolution of movie promotion starting with use of traditional methods for the first movie to the near dependence on social media to promote the latest movies produced in India has been chronologically presented. Critical role of web based tools and their synchronization with other media tools in contemporary movie promotion has also been elaborated. As Indian film industry is witnessing impeccable advancements in areas like technology and marketing digitalization, this research shows the use of online tools for attracting consumers. The key research objective is to find out the ability of the production houses to attain maximum customer attraction through various online tools like Facebook, Twitter, Blogs and YouTube. Data has been collected both from primary and secondary sources. Regression analysis has been used to depict the relationship between likes, comments and shares with the number of campaigns. Given the huge contribution of movies to Indian economy, ever increasing competition in this industry and increasing popularity of Web based tools; this study aims to benefit multiple stakeholders including movie producers, individual investors and all other entities related to movie making business such as music companies, distributors, exhibitors and single screen owners.<\/p>","DOI":"10.4018\/ijom.2014040105","type":"journal-article","created":{"date-parts":[[2014,9,4]],"date-time":"2014-09-04T19:28:08Z","timestamp":1409858888000},"page":"62-73","source":"Crossref","is-referenced-by-count":0,"title":["Importance of Web Based Tools for Promotion of Movies"],"prefix":"10.4018","volume":"4","author":[{"given":"Suresh","family":"Sannapu","sequence":"first","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Akshat Singh","family":"Parihar","sequence":"additional","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gaurav","family":"Kandwal","sequence":"additional","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karan","family":"Kakkar","sequence":"additional","affiliation":[{"name":"Jaypee Business School, Jaypee Institute of Information Technology, Noida, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2014040105-0","unstructured":"Adarsh, T. 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The complete guide to social media \u2018The complete guide to social media - the social media guys. Retrieved from https:\/\/www.yumpu.com"},{"key":"ijom.2014040105-11","unstructured":"Nahta, T. (2011). Change in Bollywood. Retrieved from https\/\/www.koimoi.com"},{"key":"ijom.2014040105-12","unstructured":"Nielsen. (2012). State of the media- The social media report. Retrieved from http:\/\/www.nielsen.com"},{"issue":"115004","key":"ijom.2014040105-13","first-page":"23","article-title":"The statistical laws of popularity: Universal properties of the box-office dynamics of motion pictures.","volume":"12","author":"R. 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