{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,18]],"date-time":"2025-10-18T20:50:39Z","timestamp":1760820639875},"reference-count":44,"publisher":"IGI Global","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,7,1]]},"abstract":"<p>As the first of its kind, this study presents a theory-informed large-scale survey of China's most independent-minded and media-savvy citizens \u2014 the 1990s cohort of the Millennial generation \u2014 to understand the psychology of their mobile telephoning and shopping habits. In doing so, we applied the lifestyle segmentation approach to predict mobile media consumption and mobile shopping. Using data collected from a probability sample 1,600 respondents from China's leading cities, this study identifies six population segments within the 1990s cohort and analyzed the media consumption and mobile shopping habits for each segment. Results show mobile shopping was in its infancy in China. The segment of Online Social Climbers spend the most on mobile handsets and on mobile services, while the Bargain-Seekers segment spent the least. Implications of the findings for mobile marketers are discussed.<\/p>","DOI":"10.4018\/ijom.2014070105","type":"journal-article","created":{"date-parts":[[2014,11,26]],"date-time":"2014-11-26T14:16:28Z","timestamp":1417011388000},"page":"68-84","source":"Crossref","is-referenced-by-count":6,"title":["Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China"],"prefix":"10.4018","volume":"4","author":[{"given":"Matthew J.","family":"Haught","sequence":"first","affiliation":[{"name":"Department of Journalism, University of Memphis, Memphis, TN, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ran","family":"Wei","sequence":"additional","affiliation":[{"name":"School of Journalism and Mass Communications, University of South Carolina, Columbia, SC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yang","family":"Xuerui","sequence":"additional","affiliation":[{"name":"College of Advertising, Communication University of China, Beijing, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jin","family":"Zhang","sequence":"additional","affiliation":[{"name":"College of Advertising, Communication University of China, Beijing, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijom.2014070105-0","doi-asserted-by":"publisher","DOI":"10.4018\/ijom.2013010104"},{"issue":"5","key":"ijom.2014070105-1","first-page":"37","article-title":"Personal Values of the Heavy User of Mass Media","volume":"21","author":"B. W.Becker","year":"1981","journal-title":"Journal of Advertising Research"},{"key":"ijom.2014070105-2","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.01.019"},{"key":"ijom.2014070105-3","author":"A.Chua","year":"2011","journal-title":"The Battle Hymn of the Tiger Mother"},{"key":"ijom.2014070105-4","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2008.11.005"},{"key":"ijom.2014070105-5","doi-asserted-by":"publisher","DOI":"10.1086\/208886"},{"key":"ijom.2014070105-6","doi-asserted-by":"publisher","DOI":"10.1509\/jimk.9.1.84.19833"},{"key":"ijom.2014070105-7","doi-asserted-by":"publisher","DOI":"10.1080\/08838158709386663"},{"key":"ijom.2014070105-8","doi-asserted-by":"publisher","DOI":"10.1080\/08838157909363956"},{"key":"ijom.2014070105-9","doi-asserted-by":"publisher","DOI":"10.1080\/03007769308591532"},{"key":"ijom.2014070105-10","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2010.04.003"},{"key":"ijom.2014070105-11","doi-asserted-by":"publisher","DOI":"10.1086\/208824"},{"key":"ijom.2014070105-12","unstructured":"Kan, M. (2012). China\u2019s Taobao Expects Explosive growth in Mobile Shopping. Retrieved on April 25, 2012, from http:\/\/www.pcworld.com\/businesscenter\/article\/253495\/chinas_taobao_expects_explosive_growth_in_mobile_shopping.html"},{"key":"ijom.2014070105-13","first-page":"75","article-title":"Is There a Culture of Mobility: An Examination of Young users Perceptions of ICT","author":"J.Katz","year":"2003","journal-title":"Mediating the human body: Technology, communication, and fashion"},{"key":"ijom.2014070105-14","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20294"},{"key":"ijom.2014070105-15","doi-asserted-by":"publisher","DOI":"10.1016\/S0308-5961(98)00055-X"},{"key":"ijom.2014070105-16","first-page":"196","article-title":"Symbolism and Life Style","author":"S. J.Levy","year":"1963","journal-title":"Toward Scientific Marketing"},{"key":"ijom.2014070105-17","doi-asserted-by":"publisher","DOI":"10.1108\/10662240910981399"},{"key":"ijom.2014070105-18","first-page":"283","article-title":"Change Leaders and New Media","author":"B.MacEvoy","year":"1997","journal-title":"Values, Lifestyles, and Psychographics"},{"key":"ijom.2014070105-19","doi-asserted-by":"publisher","DOI":"10.1016\/0022-4359(94)90004-3"},{"key":"ijom.2014070105-20","first-page":"423","article-title":"Micka, A fortman IV iterative K-Means Cluster Analysis Program.","volume":"16","author":"D. J.McRae","year":"1971","journal-title":"Behavioral Science"},{"key":"ijom.2014070105-21","author":"A.Mitchell","year":"1983","journal-title":"The Nine American Lifestyles: Who We Are and Where We Are Going"},{"key":"ijom.2014070105-22","first-page":"45","article-title":"The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs","author":"J. P.Murry","year":"1997","journal-title":"Values, Lifestyles, and Psychographics"},{"key":"ijom.2014070105-23","unstructured":"O\u2019Neill, M. (1997). Returning to Class Values, South China Morning Post, January 24, Vol. 24."},{"key":"ijom.2014070105-24","first-page":"2191","article-title":"Towards a psychographic user model from mobile phone usage.","author":"R. D.Oliveira","year":"2011","journal-title":"Proceedings CHI \u201911 Extended Abstracts on Human Factors in Computing Systems"},{"key":"ijom.2014070105-25","author":"P. J.Peter","year":"1994","journal-title":"Understanding Consumer Behavior"},{"key":"ijom.2014070105-26","author":"R. E.Pitts","year":"1984","journal-title":"Personal Values and Consumer Psychology"},{"key":"ijom.2014070105-27","doi-asserted-by":"publisher","DOI":"10.2307\/1250164"},{"key":"ijom.2014070105-28","author":"M.Rokeach","year":"1973","journal-title":"The Nature of Human Values"},{"key":"ijom.2014070105-29","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2009.05.002"},{"key":"ijom.2014070105-30","doi-asserted-by":"publisher","DOI":"10.1002\/mar.10066"},{"key":"ijom.2014070105-31","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4615-5009-9_4"},{"key":"ijom.2014070105-32","doi-asserted-by":"publisher","DOI":"10.1300\/J142v02n02_07"},{"key":"ijom.2014070105-33","doi-asserted-by":"publisher","DOI":"10.1016\/0148-2963(90)90055-I"},{"key":"ijom.2014070105-34","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4615-4651-1"},{"key":"ijom.2014070105-35","doi-asserted-by":"publisher","DOI":"10.1109\/IPCC.2005.1494179"},{"key":"ijom.2014070105-36","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2006.10.001"},{"key":"ijom.2014070105-37","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1080\/02650487.1997.11104695","article-title":"Emerging Lifestyles in China and Consequences for Perception of Advertising, Buying Behavior and Consumption Patterns.","volume":"16","author":"R.Wei","year":"1997","journal-title":"International Journal of Advertising"},{"key":"ijom.2014070105-38","doi-asserted-by":"publisher","DOI":"10.1177\/1461444806069879"},{"key":"ijom.2014070105-39","doi-asserted-by":"publisher","DOI":"10.1177\/1461444806059870"},{"key":"ijom.2014070105-40","first-page":"354","article-title":"Life Style and Psychographics: Definitions, Uses and Problems","author":"W. D.Wells","year":"1974","journal-title":"Life Style and Psychographics"},{"key":"ijom.2014070105-41","author":"K.Williams","year":"1981","journal-title":"Behavioral Aspects of Marketing. Jordan Hill"},{"key":"ijom.2014070105-42","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2004.11.003"},{"key":"ijom.2014070105-43","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.so.02.080176.001413"}],"container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=119682","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T19:01:46Z","timestamp":1654110106000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijom.2014070105"}},"subtitle":["A Lifestyle Approach"],"short-title":[],"issued":{"date-parts":[[2014,7,1]]},"references-count":44,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2014,7]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2014070105","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"value":"2156-1753","type":"print"},{"value":"2156-1745","type":"electronic"}],"subject":[],"published":{"date-parts":[[2014,7,1]]}}}