{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,8]],"date-time":"2026-04-08T11:20:55Z","timestamp":1775647255113,"version":"3.50.1"},"reference-count":0,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,10,1]]},"abstract":"<p>The importance of value co-creation processes to firms' competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the process of co-creating value with customer satisfaction. The proposed conceptual model also includes the user's motivation as a potential mediating variable in the process that transforms co-creation activities into consumer satisfaction.<\/p>","DOI":"10.4018\/ijom.2015100104","type":"journal-article","created":{"date-parts":[[2016,2,17]],"date-time":"2016-02-17T19:09:15Z","timestamp":1455736155000},"page":"60-83","source":"Crossref","is-referenced-by-count":8,"title":["The Influence of Value Co-Creation on Consumer Satisfaction"],"prefix":"10.4018","volume":"5","author":[{"given":"Mar\u00eda \u00c1ngeles","family":"Garc\u00eda-Haro","sequence":"first","affiliation":[{"name":"University of Castilla-La Mancha, Albacete, Spain"}]},{"given":"Mar\u00eda Pilar","family":"Mart\u00ednez-Ruiz","sequence":"additional","affiliation":[{"name":"University of Castilla-La Mancha, Albacete, Spain"}]},{"given":"Ricardo","family":"Mart\u00ednez-Ca\u00f1as","sequence":"additional","affiliation":[{"name":"University of Castilla-La Mancha, Cuenca, Spain"}]}],"member":"2432","container-title":["International Journal of Online Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=146262","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T20:40:40Z","timestamp":1654116040000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJOM.2015100104"}},"subtitle":["A Mediating Role of Consumer Motivation"],"short-title":[],"issued":{"date-parts":[[2015,10,1]]},"references-count":0,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2015,10]]}},"URL":"https:\/\/doi.org\/10.4018\/ijom.2015100104","relation":{},"ISSN":["2156-1753","2156-1745"],"issn-type":[{"value":"2156-1753","type":"print"},{"value":"2156-1745","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,10,1]]}}}