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The study identifies the variables influencing shopper's stance towards web shopping and also offers some insights for improvement of the web stores. Furthermore, the results show that the variables have significant influence on the shopper's stance towards web shopping. Finally, some measures have been proposed for e-retailers to take initiatives for making web shopping experience more effective and trustworthy.<\/p>","DOI":"10.4018\/ijom.2017070104","type":"journal-article","created":{"date-parts":[[2017,6,5]],"date-time":"2017-06-05T11:06:05Z","timestamp":1496660765000},"page":"42-54","source":"Crossref","is-referenced-by-count":10,"title":["Shopper's Stance Towards Web Shopping"],"prefix":"10.4018","volume":"7","author":[{"given":"Katta Rama Mohana","family":"Rao","sequence":"first","affiliation":[{"name":"Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8950-9289","authenticated-orcid":true,"given":"Chandra Sekhar","family":"Patro","sequence":"additional","affiliation":[{"name":"Gayatri Vidya Parishad College of Engineering (Autonomous), Visakhapatnam, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJOM.2017070104-0","unstructured":"Ahmad, S. 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