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The results showed that attitude towards UGC and the perceived ease to use of UGC are important determinants on the buyer's decision-making process of booking a hotel room. This result shows the relevance of UGC (ratings and reviews) for online booking operators, as UGC could influence the booking of a particular hotel room. Further, the result also brings important implications for hotel managers that pay less attention to the feedback of the customers.<\/p>","DOI":"10.4018\/ijom.2020040103","type":"journal-article","created":{"date-parts":[[2020,9,2]],"date-time":"2020-09-02T11:02:55Z","timestamp":1599044575000},"page":"30-43","source":"Crossref","is-referenced-by-count":4,"title":["Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers"],"prefix":"10.4018","volume":"10","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1639-3553","authenticated-orcid":true,"given":"Susana","family":"Bernardino","sequence":"first","affiliation":[{"name":"CEOS, ISCAP, Polytechnic of Porto, Portugal"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8233-5039","authenticated-orcid":true,"given":"J. 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