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In this study the authors view metaphors as research vehicles and apply content analysis to draw upon the Finnish and the Greek language teacher's speech and make their meanings visible. To this end, the authors analyze and discuss findings of data resulting from two semi-structured interviews. The patterns arising from the discussion of digitally enhanced learning experiences indicate that metaphors can be shared, reflecting overlaps in notional categories (e.g., sociality and action). More powerful metaphors relate to context-dependent situations. These powerful metaphors emerge when issues characterizing the local school culture are tackled in the teachers' talk.<\/p>","DOI":"10.4018\/ijopcd.2014040101","type":"journal-article","created":{"date-parts":[[2014,9,15]],"date-time":"2014-09-15T09:55:28Z","timestamp":1410774928000},"page":"1-18","source":"Crossref","is-referenced-by-count":5,"title":["Social Media in Pedagogical Context"],"prefix":"10.4018","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3391-5851","authenticated-orcid":true,"given":"Marianna","family":"Vivitsou","sequence":"first","affiliation":[{"name":"Department of Teacher Education, University of Helsinki, Helsinki, Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kirsi","family":"Tirri","sequence":"additional","affiliation":[{"name":"Department of Teacher Education, University of Helsinki, Helsinki, Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Heikki","family":"Kyn\u00e4slahti","sequence":"additional","affiliation":[{"name":"Department of Teacher Education, University of Helsinki, Helsinki, Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijopcd.2014040101-0","doi-asserted-by":"publisher","DOI":"10.2304\/elea.2011.8.3.247"},{"key":"ijopcd.2014040101-1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.59.103006.093639"},{"key":"ijopcd.2014040101-2","unstructured":"Bauman, Z. 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