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In the present paper, a system dynamics integrated model of Indian telecommunication sector (Mobile Telephony) has been calibrated to demonstrate the nature of interactions among system variables and the resultant outcome which assume degrees of importance at different stages of the diffusion\/adoption process in the Indian telecom sector. The work done here proves how the application of system dynamics modeling and simulation coupled with soft computational neural networking can improve the holistic understanding of the dynamic structural complexities and forces of telecom diffusion. Simulation results show the potential of system dynamics as a promising tool to capture and predict the structural behavior of innovation diffusion process.<\/p>","DOI":"10.4018\/ijsda.2012070103","type":"journal-article","created":{"date-parts":[[2013,2,5]],"date-time":"2013-02-05T17:29:35Z","timestamp":1360085375000},"page":"84-121","source":"Crossref","is-referenced-by-count":11,"title":["System Dynamics Integrative Modeling and Simulation for Mobile Telephony Innovation Diffusion"],"prefix":"10.4018","volume":"1","author":[{"given":"Sanjay","family":"Bhushan","sequence":"first","affiliation":[{"name":"Dayalbagh University, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijsda.2012070103-0","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.15.5.215"},{"key":"ijsda.2012070103-1","doi-asserted-by":"publisher","DOI":"10.1086\/296099"},{"key":"ijsda.2012070103-2","author":"P.Checkland","year":"1990","journal-title":"Systems thinking, systems practice"},{"issue":"4","key":"ijsda.2012070103-3","first-page":"37","article-title":"Industrial dynamics: A major breakthrough for decision makers.","volume":"36","author":"J. 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