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The results show that perceived image was statistically significant in influencing perceived benefit and in turn perceived benefit was statistically significant in influencing intention to use. Practical implications and future studies are also discussed.<\/p>","DOI":"10.4018\/ijsds.2016070104","type":"journal-article","created":{"date-parts":[[2016,8,30]],"date-time":"2016-08-30T09:31:45Z","timestamp":1472549505000},"page":"70-85","source":"Crossref","is-referenced-by-count":2,"title":["NegotiAuction"],"prefix":"10.4018","volume":"7","author":[{"given":"Pham","family":"Long","sequence":"first","affiliation":[{"name":"School of Banking and Finance, National Economics University, Ha Noi, Vietnam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Le Trung","family":"Thanh","sequence":"additional","affiliation":[{"name":"Graduate School, National Economics University, Ha Noi, Vietnam"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJSDS.2016070104-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"IJSDS.2016070104-1","doi-asserted-by":"publisher","DOI":"10.2307\/2094512"},{"key":"IJSDS.2016070104-2","doi-asserted-by":"crossref","unstructured":"Asker, J., & Cantillon, E. 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