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The framework proposed in this article can also be considered a form of sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of metaphors. The model was implemented at the secondary and university levels using both a formative and summative evaluation process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience.<\/p>","DOI":"10.4018\/ijsds.2018040106","type":"journal-article","created":{"date-parts":[[2018,3,27]],"date-time":"2018-03-27T18:44:15Z","timestamp":1522176255000},"page":"85-106","source":"Crossref","is-referenced-by-count":3,"title":["An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing"],"prefix":"10.4018","volume":"9","author":[{"given":"Jack M.","family":"Rappaport","sequence":"first","affiliation":[{"name":"Brilliance Consulting, Ambler, USA"}]},{"given":"Stephen B.","family":"Richter","sequence":"additional","affiliation":[{"name":"Computer Science Department, West Chester University, West Chester, USA"}]},{"given":"Dennis T.","family":"Kennedy","sequence":"additional","affiliation":[{"name":"Management and Leadership Department, La Salle University, Philadelphia, USA"}]}],"member":"2432","reference":[{"key":"IJSDS.2018040106-0","doi-asserted-by":"publisher","DOI":"10.1017\/S0140525X10000853"},{"key":"IJSDS.2018040106-1","author":"B. 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