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As per the study results, communicative and interactive class atmosphere (CIC), motivational teaching method (MTM), memorizable study materials (MSM), organized class lecture (OLC) of multimedia instruction have directly positive relationship with academic performance of secondary and higher secondary students. The findings of the current research applies to policy makers, school administrators, researchers, as well as academicians. This research presented a conceptual model which has been examined and validate of a developing country. The outcomes suggested both theoretical and practical implications.<\/jats:p>","DOI":"10.4018\/ijseus.2020010103","type":"journal-article","created":{"date-parts":[[2019,11,15]],"date-time":"2019-11-15T16:07:51Z","timestamp":1573834071000},"page":"23-40","source":"Crossref","is-referenced-by-count":1,"title":["Multimedia Instructions and Academic Performance of Students"],"prefix":"10.4018","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1031-2043","authenticated-orcid":true,"given":"Abdul Gaffar","family":"Khan","sequence":"first","affiliation":[{"name":"Mawlana Bhashani Science and Technology University, Tangail, Bangladesh"}]},{"given":"Sayma Hossain","family":"Shetu","sequence":"additional","affiliation":[{"name":"Mawlana Bhashani Science and Technology University, Tangail, Bangladesh"}]},{"given":"Md. 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