{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:29:14Z","timestamp":1781105354712,"version":"3.54.1"},"reference-count":57,"publisher":"IGI Global Scientific Publishing","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,4]]},"abstract":"<jats:p>Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainly examining the online industry in Malaysia. The extent of online security technology used, users' perception of online safety and security is also discussed. The chapter presents a comparative review of usability evaluations of websites from industries promoting and selling products online, versus websites of industries those promoting and selling services online. It presents a critical review of product-based websites usability versus service-based websites usability.<\/jats:p>","DOI":"10.4018\/ijtd.2017040103","type":"journal-article","created":{"date-parts":[[2017,3,10]],"date-time":"2017-03-10T12:12:18Z","timestamp":1489147938000},"page":"43-53","source":"Crossref","is-referenced-by-count":0,"title":["Usability Review of Corporate Websites"],"prefix":"10.4018","volume":"8","author":[{"given":"Robert Jeyakumar","family":"Nathan","sequence":"first","affiliation":[{"name":"Multimedia University, Faculty of Business and Law, Melaka, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ibrahim","family":"Musah","sequence":"additional","affiliation":[{"name":"Multimedia University, Melaka, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Guru","family":"Dhillon","sequence":"additional","affiliation":[{"name":"Multimedia University, Melaka, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJTD.2017040103-0","unstructured":"Acharya, S., & Albertini, M. (2014). International telecommunication union: Mobile-broadband penetration approaching 32 per cent Three billion Internet users by end of this year. Retrieved from https:\/\/www.itu.int\/net\/pressoffice\/press_releases\/2014\/23.aspx"},{"key":"IJTD.2017040103-1","unstructured":"Asohan, A. (2013). \u201cIf anyone can beat Goliath, it\u2019s us,\u201d says jobsDB CEO. DNA-Digital News Asia. Retrieved from http:\/\/www.digitalnewsasia.com"},{"key":"IJTD.2017040103-2","unstructured":"Christian, V. (2012). How Colours Help Make Websites Successful.1stwebdesigner. Retrieved from http:\/\/www.1stwebdesigner.com\/design\/colors"},{"key":"IJTD.2017040103-3","unstructured":"Coles, L. (2007). Website Usability Evaluation. Retrieved from http:\/\/www.sessions.edu\/notes-on-design"},{"key":"IJTD.2017040103-4","unstructured":"CollegeGrad. (2014). Textile, Textile Product, and Apparel Manufacturing Industries. Retrieved from https:\/\/collegegrad.com\/industries\/textile-product-and-apparel-manufacturing"},{"key":"IJTD.2017040103-5","unstructured":"Compete, P. R. O. (2010). Online Dating Site Users Do More. Retrieved from http:\/\/www.marketingcharts.com\/online\/online-dating-site-users-do-more-15295\/"},{"key":"IJTD.2017040103-6","doi-asserted-by":"publisher","DOI":"10.1108\/10662240410530835"},{"key":"IJTD.2017040103-7","author":"S.Dibb","year":"2012","journal-title":"Marketing Concepts & Strategies"},{"key":"IJTD.2017040103-8","unstructured":"Dyvak, M. (2014). 25-Point Website Usability Checklist. Retrieved from http:\/\/www.usereffect.com\/topic\/25-point-website-usability-checklist"},{"key":"IJTD.2017040103-9","unstructured":"Euromoney Institutional Investor Store. (2016). Malaysia Food and Beverage Sector Report."},{"key":"IJTD.2017040103-10","unstructured":"Fogg, B. J., Kameda, T., Boyd, J., Marshall, J., Sethi, R., Sockol, M., & Trowbridge, T. (2002). Stanford-Makovsky Web Credibility Study 2002: Investigating what makes Web sites credible today. Stanford Persuasive Technology Lab & Makovsky & Company. Retrieved from www.webcredibility.org"},{"issue":"1","key":"IJTD.2017040103-11","first-page":"26","article-title":"Service Quality Dimensions and Tourist Satisfactions towards Melaka Hotels.","volume":"2","author":"L. S.Goh","year":"2012","journal-title":"International Journal of Economics and Management Engineering."},{"issue":"5","key":"IJTD.2017040103-12","first-page":"232","article-title":"E-Commerce: A study on online shopping in Malaysia.","volume":"15","author":"A. C. P.Harn","year":"2006","journal-title":"Journal of Social Sciences"},{"key":"IJTD.2017040103-13","author":"Hoffman","year":"2003","journal-title":"Marketing Best Practices"},{"key":"IJTD.2017040103-14","unstructured":"Homepage Louis Center. (2014). Retrieved from http:\/\/www.louis-center.com\/web\/"},{"key":"IJTD.2017040103-15","unstructured":"How to Determine the Strengths and Weaknesses of Your Websites Architecture. (2014) Retrieved from http:\/\/www.koozai.com\/blog\/"},{"key":"IJTD.2017040103-16","unstructured":"INTI International University & Colleges. (n. d.). INTI. Retrieved from http:\/\/newinti.edu.my\/main\/"},{"key":"IJTD.2017040103-17","unstructured":"Ismail, I.S., Azmi, N.F.A, Nathan, R.J. and Mahadi, M. (2015). Parents\u2019 Purchase Behaviour and Buying Decision on Luxury Branded Children\u2019s Clothing. Australian Journal of Basic and Applied Sciences, 9(14), 87-92"},{"key":"IJTD.2017040103-18","unstructured":"Jakob, N. (1997). Nielsen Norman Group. Retrieved from http:\/\/www.nngroup.com\/articles\/"},{"key":"IJTD.2017040103-19","author":"E. R.Joel","year":"1997","journal-title":"Marketing"},{"key":"IJTD.2017040103-20","unstructured":"Karina, F. (2013). The beauty of never-ending growth. The Star Online. Retrieved from http:\/\/www.thestar.com.my\/Business\/SME\/2013\/08\/22\/"},{"key":"IJTD.2017040103-21","unstructured":"Kelly Services Inc. (2015). Employment Outlook 2012 Malaysia."},{"key":"IJTD.2017040103-22","author":"B.Kleindle","year":"2005","journal-title":"E-Commerce Marketing. South-Western"},{"key":"IJTD.2017040103-23","doi-asserted-by":"publisher","DOI":"10.1300\/J073v17n02_19"},{"key":"IJTD.2017040103-24","author":"S.Krug","year":"2014","journal-title":"Don't make me think: A common sense approach to web usability"},{"key":"IJTD.2017040103-25","author":"J.Lazar","year":"2006","journal-title":"Web Usability: A User-centered Design Approach"},{"key":"IJTD.2017040103-26","unstructured":"Malaysia, I. B. M. (2014). Retrieved from http:\/\/www.ibm.com\/my\/en\/"},{"key":"IJTD.2017040103-27","unstructured":"Malaysia Tourism. (2013). Retrieved from http:\/\/corporate.tourism.gov.my\/research.asp?page=facts_figures"},{"key":"IJTD.2017040103-28","unstructured":"Malaysian Automotive Association. (2016). Malaysia's Vehicle Sales Rebound in August, Sparks Hopes of Some Recovery. Retrieved from http:\/\/www.maa.org.my\/"},{"key":"IJTD.2017040103-29","doi-asserted-by":"publisher","DOI":"10.1016\/j.pubrev.2007.02.017"},{"issue":"9","key":"IJTD.2017040103-30","first-page":"11","article-title":"Tourist development in Malaysia from the perspective of development plans.","volume":"9","author":"H. B.Md. Anowar","year":"2013","journal-title":"Asian Social Science"},{"key":"IJTD.2017040103-31","year":"2012","journal-title":"Labour and Human Resources Statistic"},{"key":"IJTD.2017040103-32","unstructured":"Mohamed Nazri, A. (2013). The Star. Retrieved from http:\/\/www.thestar.com.my\/Business\/Business-News\/ http:\/\/www.cosmeticsdesign.com\/Market-Trends\/Global-beauty-market"},{"key":"IJTD.2017040103-33","unstructured":"Morris, B. (2013, June 3) More Consumers Prefer Online Shopping. The Wall Street Journal. Retrieved from http:\/\/online.wsj.com\/news\/articles\/SB10001424"},{"issue":"5","key":"IJTD.2017040103-34","first-page":"1","article-title":"A review of tourism development in Malaysia.","volume":"6","author":"A.Mosbah","year":"2014","journal-title":"Euro J Bus and Manage"},{"key":"IJTD.2017040103-35","unstructured":"Nathan, R. J. (2009). Electronic Commerce Adoption in the Arab Countries \u2013 An Empirical Study. International Arab Journal of e-Technology, 1(1)."},{"key":"IJTD.2017040103-36","doi-asserted-by":"publisher","DOI":"10.1007\/s10660-010-9054-0"},{"key":"IJTD.2017040103-37","doi-asserted-by":"crossref","unstructured":"Nathan, R. J., & Yeow, P. H. P. (2009). An Empirical Study of Factors Affecting the Perceived Usability of Websites for Student Internet Users. Universal Access in the Information Society, 8(3).","DOI":"10.1007\/s10209-008-0138-8"},{"key":"IJTD.2017040103-38","author":"J.Nielsen","year":"2000","journal-title":"Designing Web Usability: The Practice"},{"key":"IJTD.2017040103-39","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1990.10673191"},{"key":"IJTD.2017040103-40","unstructured":"Oscar, W. C. (2000). What Is Employment? Retrieved from https:\/\/fee.org\/articles\/what-is-employment\/"},{"key":"IJTD.2017040103-41","unstructured":"Pasichnyk, N., Dyvak, M. and Pasichnyk, R. (2014). Mathematical modelling of Website quality characteristics in dynamics. Journal of Applied Computer Science\/Technical University Press\u2013Lodz, 22(1), 171-183."},{"issue":"2\/3","key":"IJTD.2017040103-42","first-page":"21","article-title":"Internet site evaluations: The influence of behavioural experience, existing images, and selected website characteristics.","volume":"11","author":"R.Perdue","year":"2001","journal-title":"Journal of Travel & Tourism Marketing"},{"key":"IJTD.2017040103-43","author":"M.Peter","year":"2015","journal-title":"The perfect website. A study by the Social Issues Research Centre on behalf of Rack space Managed Hosting"},{"key":"IJTD.2017040103-44","doi-asserted-by":"crossref","unstructured":"Petty, R.E., and Cacioppo, J.T. (1986). The elaboration likelihood model of persuasion. In Advance Experiment Social Psychology (pp. 123-205).","DOI":"10.1016\/S0065-2601(08)60214-2"},{"issue":"3","key":"IJTD.2017040103-45","first-page":"62","article-title":"Strategy and the Internet","volume":"79","author":"M. E.Porter","year":"2001","journal-title":"Harvard Business Review"},{"key":"IJTD.2017040103-46","author":"M.Rask","year":"1999","journal-title":"Strategies of international marketing on the Web used by Danish companies. International Business Economics"},{"key":"IJTD.2017040103-47","doi-asserted-by":"publisher","DOI":"10.1002\/aris.2007.1440410114"},{"key":"IJTD.2017040103-48","author":"M.Rivero","year":"1999","journal-title":"Web objectives save time, money"},{"key":"IJTD.2017040103-49","unstructured":"Sachin, D., & Monica, B. (2008) Online Shopping is the next big thing. The Economic Times. Retrieved from http:\/\/articles.economictimes.indiatimes.com-"},{"key":"IJTD.2017040103-50","unstructured":"Schumacher, H. J. (2007). Let\u2019s Talk Europe: Ecotourism. In Let\u2019s Talk Europe: Ecotourism (p. S1\/6). Business World."},{"key":"IJTD.2017040103-51","unstructured":"Starbiz. (2014). Jobstreet pledges dividend. The Star."},{"key":"IJTD.2017040103-52","unstructured":"Textile Outlook International. (2016). Trends in World Textile and Clothing Trade. Retrieved from https:\/\/www.textilesintelligence.com\/tistoi\/index.cfm?pageid=3&repid=TISTOI&issueid=183&artid=2217"},{"key":"IJTD.2017040103-53","author":"T.Tullis","year":"2004","journal-title":"Making the Web easier for everyone: Lessons learned from five years of Web usability research"},{"key":"IJTD.2017040103-54","author":"E.Turban","year":"2006","journal-title":"Electronic commerce-a managerial perspective"},{"key":"IJTD.2017040103-55","author":"L.Wang","year":"2011","journal-title":"Successful commercial website design: Business Information Technology"},{"key":"IJTD.2017040103-56","unstructured":"Zafiropoulos, C., Vrana, V., & Paschaloudis, D. (2005). An Evaluation of the Performance of Hotel Websites using the Managers' View about Online Information Services. Proceedings of theEuropean Conference on Information Systems, Information Systems in a Rapidly Changing Economy, Regensburg, Germany."}],"container-title":["International Journal of Technology Diffusion"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=179614","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T08:14:25Z","timestamp":1651824865000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJTD.2017040103"}},"subtitle":["Case of Product Versus Service Sectors in Malaysia"],"short-title":[],"issued":{"date-parts":[[2017,4]]},"references-count":57,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/ijtd.2017040103","relation":{},"ISSN":["1947-9301","1947-931X"],"issn-type":[{"value":"1947-9301","type":"print"},{"value":"1947-931X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,4]]}}}