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The findings indicated that there was a shift in the overall user preference of communicating via mobile phones, where, in this day and age, most prefer to communicate through the internet as opposed to a decade ago where consumers were more partial to communicating via traditional SMS and calls. This shift resulted in high demand for mobile internet data by the consumers, hence, creating a huge hindrance towards the revenue streams of the telecommunication companies. This pressure called for a restructuring in the telecommunication companies to accommodate this growing trend of high Internet usage.<\/p>","DOI":"10.4018\/ijtd.2020010104","type":"journal-article","created":{"date-parts":[[2019,11,15]],"date-time":"2019-11-15T11:12:14Z","timestamp":1573816334000},"page":"47-65","source":"Crossref","is-referenced-by-count":0,"title":["The Impact of Smartphone on the Telecommunication Industry in Brunei Darussalam"],"prefix":"10.4018","volume":"11","author":[{"given":"Munirah Ajeerah","family":"Arine","sequence":"first","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hidayatul Aziyah Mohammad","family":"Zain","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Siti Nurkamaliah Abd","family":"Razak","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nurin Jazlina","family":"Damit","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Monica Lesley Anak","family":"Ason","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5296-2576","authenticated-orcid":true,"given":"Mohammad Nabil","family":"Almunawar","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJTD.2020010104-0","doi-asserted-by":"publisher","DOI":"10.1002\/smj.246"},{"key":"IJTD.2020010104-1","doi-asserted-by":"publisher","DOI":"10.5121\/ijmvsc.2015.6106"},{"issue":"10","key":"IJTD.2020010104-2","first-page":"32","article-title":"Relationship between Demographic and Internet Usage","volume":"5","author":"R. 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