{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,5,20]],"date-time":"2024-05-20T10:35:57Z","timestamp":1716201357125},"reference-count":38,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,1,1]]},"abstract":"<p>In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students\u2019 interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and strong international SNSs membership suggests further globalization of marketing strategies and inclusion of lower income countries into targeted markets. Concerns associated with the use of SNSs include dearth of fluency in the sites\u2019 content and operation among admission personnel, lack in users\u2019 privacy, and absence of control over the content. The skyrocketing evolution of SNSs surpasses the corresponding research as do applications of SNSs for higher education marketing. As the result, this qualitative study had to draw information from the variety of secondary sources including blogs, web reports, group discussions, comments, forums, videos, etc.<\/p>","DOI":"10.4018\/ijtem.2012010103","type":"journal-article","created":{"date-parts":[[2012,8,27]],"date-time":"2012-08-27T20:59:45Z","timestamp":1346101185000},"page":"26-40","source":"Crossref","is-referenced-by-count":5,"title":["Using Social Network Sites for Higher Education Marketing and Recruitment"],"prefix":"10.4018","volume":"2","author":[{"given":"Natalia","family":"Rekhter","sequence":"first","affiliation":[{"name":"Lincoln College, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijtem.2012010103-0","unstructured":"Altbach, P. G. (2004). Globalization and the university: Myth and realities in an unequal world. In National Education Association (Ed.), The NEA 2005 almanac of higher education (pp. 63-74). 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