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The four HE segments that were identified are: legacy, prestigious, imitators, and the uncertain. Each quadrant was identified based on the level of perceived quality and the degree of internationalization. The matrix is useful for universities\u2019 administrators to identify their current position and assess their future positioning strategies.<\/p>","DOI":"10.4018\/ijtem.2012070103","type":"journal-article","created":{"date-parts":[[2013,2,5]],"date-time":"2013-02-05T22:27:04Z","timestamp":1360103224000},"page":"42-54","source":"Crossref","is-referenced-by-count":0,"title":["Identifying the Basis for Segmenting Higher Education"],"prefix":"10.4018","volume":"2","author":[{"given":"Maha","family":"Mourad","sequence":"first","affiliation":[{"name":"American University in Cairo, Egypt"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hamed M.","family":"Shamma","sequence":"additional","affiliation":[{"name":"American University in Cairo, Egypt"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijtem.2012070103-0","author":"D.Aaker","year":"1995","journal-title":"Strategic market management"},{"key":"ijtem.2012070103-1","doi-asserted-by":"publisher","DOI":"10.1086\/208661"},{"key":"ijtem.2012070103-2","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-8116(02)00081-2"},{"issue":"1","key":"ijtem.2012070103-3","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1080\/15332969.1995.9985201","article-title":"Brand equity and market-based assets of professional service firms.","volume":"13","author":"S.Byron","year":"1995","journal-title":"Journal of Professional Services Marketing"},{"key":"ijtem.2012070103-4","unstructured":"Cathelat, B., & Wyss, R. 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