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Furthermore, the implications from this study suggest that mobile app features have value for current students and is in line with their usage of mobile technology and represent an important channel for reaching students. Finally, the paper focuses the need to develop content that can be measured and analyzed for effectiveness and that is in line with the university\u2019s brand.<\/p>","DOI":"10.4018\/ijtem.2012070104","type":"journal-article","created":{"date-parts":[[2013,2,5]],"date-time":"2013-02-05T22:27:04Z","timestamp":1360103224000},"page":"55-69","source":"Crossref","is-referenced-by-count":0,"title":["A Mobile Market"],"prefix":"10.4018","volume":"2","author":[{"given":"Thomas J.","family":"Hayes","sequence":"first","affiliation":[{"name":"Xavier University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mary M.","family":"Walker","sequence":"additional","affiliation":[{"name":"Xavier University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijtem.2012070104-0","unstructured":"Alexander, B. (2004). Going nomadic: Mobile learning in higher education. Educause, 39(5), 28-35. 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