{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T05:11:37Z","timestamp":1654146697544},"reference-count":32,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,1,1]]},"abstract":"<p>The common approach to textbook needs analysis is using questionnaires in which every item focuses on one clear-cut segment of textbook attributes. However, arguing that isolated items may not be of much value, this study employs conjoint methodology which, as a human behavioral model, simulates all possible combinations of attributes and their accompanying levels to predict the needs for the potential textbook at college level. Accordingly, the researcher invited 450 students and teachers to assign a preference score to 32 profile cards, each assessing the importance of 7 attributes and their accompanying levels based on a scale from 1 to 7. Then the responses underwent conjoint analysis. The results obtained are especially valuable for three groups: for textbook market analysts who might consider using this methodology in their future investigations and for the authors and publishers who might use the findings in planning and publishing books for this research context.<\/p>","DOI":"10.4018\/ijtem.2013010101","type":"journal-article","created":{"date-parts":[[2013,4,9]],"date-time":"2013-04-09T17:45:40Z","timestamp":1365529540000},"page":"1-14","source":"Crossref","is-referenced-by-count":1,"title":["Using Conjoint Methodology to Address Textbook Needs"],"prefix":"10.4018","volume":"3","author":[{"given":"Jaleh","family":"Hassaskhah","sequence":"first","affiliation":[{"name":"Department of English Language, Faculty of Humanity, University of Guilan, Rasht, Iran"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijtem.2013010101-0","author":"D. A.Aaker","year":"1986","journal-title":"Marketing research"},{"key":"ijtem.2013010101-1","year":"2012","journal-title":"Sales for US print, electronic books up overseas"},{"key":"ijtem.2013010101-2","unstructured":"Ashtarian. (2010). Unesco science report .UNESCO."},{"key":"ijtem.2013010101-3","author":"J.Briles","year":"2011","journal-title":"Show me about book publishing: Survive and thrive in today's literary jungle"},{"key":"ijtem.2013010101-4","first-page":"60","article-title":"Trolley psychology: Choice unlocks the psychological secrets of the supermarket and shows you how to avoid spending more than you mean to. Choice, Australasian Consumers\u2019","volume":"4","author":"K.Browne","year":"2010","journal-title":"Association"},{"key":"ijtem.2013010101-5","doi-asserted-by":"publisher","DOI":"10.4304\/tpls.1.5.511-520"},{"key":"ijtem.2013010101-6","author":"M.Goodarzi","year":"2008","journal-title":"National survey on cultural change and social attitudes of Iranians"},{"key":"ijtem.2013010101-7","doi-asserted-by":"publisher","DOI":"10.1086\/208721"},{"key":"ijtem.2013010101-8","doi-asserted-by":"publisher","DOI":"10.1177\/0098628310390913"},{"key":"ijtem.2013010101-9","unstructured":"Hall, J. (2012). E-books are for porn but real books will survive, says award-winning author. The Telegraph. Retrieved August 4, 2012, from http:\/\/www.telegraph.co.uk\/journalists\/james-hall"},{"issue":"1","key":"ijtem.2013010101-10","first-page":"143","article-title":"The impact of professional competence on choosing and using textbooks at university level.","volume":"8","author":"J.Hassaskhah","year":"2012","journal-title":"The Iranian EFL Journal"},{"key":"ijtem.2013010101-11","doi-asserted-by":"publisher","DOI":"10.1504\/IJMDM.2005.005963"},{"key":"ijtem.2013010101-12","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2004.12.002"},{"key":"ijtem.2013010101-13","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511753831"},{"key":"ijtem.2013010101-14","author":"I.McGrath","year":"2001","journal-title":"Materials evaluation and design for language teaching"},{"key":"ijtem.2013010101-15","author":"W. J.McKeachie","year":"2002","journal-title":"McKeachie\u2019s teaching tips: Strategies, research, and theory for college and university teachers"},{"key":"ijtem.2013010101-16","author":"M.Mohseni","year":"1996","journal-title":"National survey on sociocultural attitudes"},{"key":"ijtem.2013010101-17","year":"2008","journal-title":"Report for scientific road map"},{"key":"ijtem.2013010101-18","doi-asserted-by":"crossref","unstructured":"Nazari, M., & Elahi, M. (2012). A study of consumer preferences for higher education institutes in Tehran through conjoint analysis. Journal of Management Research, 4(1). Retrieved August 4, 2012, from ttp:\/\/www.macrothink.org\/journal\/index.php\/jmr\/article\/view\/1082","DOI":"10.5296\/jmr.v4i1.1082"},{"key":"ijtem.2013010101-19","doi-asserted-by":"crossref","unstructured":"Nikou, S., Bouwman, H., & Reuver, M. D. (2012). Mobile converged rich communication services: A conjoint analysis. In Proceedings of the 45th International Conference on System Science, Hawaii.","DOI":"10.1109\/HICSS.2012.434"},{"key":"ijtem.2013010101-20","unstructured":"Orme, B. (2002). Formulating attributes and levels in conjoint analysis. Retrieved June 7, 2012, from www.sawtoothsoftware.com\/download\/techpap\/formatt.pdf"},{"key":"ijtem.2013010101-21","doi-asserted-by":"crossref","unstructured":"Rahimi, M., & Hassani, M. (2011, 2011). Attitude towards EFL textbooks as a predictor of attitude towards learning English as a foreign language. In Proceedings of the World Conference on Learning, Teaching & Administration, Baahcesehir University in Istanbul, Turkey.","DOI":"10.1016\/j.sbspro.2011.12.018"},{"key":"ijtem.2013010101-22","author":"L.Rapaport","year":"2011","journal-title":"Kindle e-book sales surpass printed books for first time"},{"issue":"4","key":"ijtem.2013010101-23","first-page":"125","article-title":"High school or private institutes textbooks? Which fulfill communicative language teaching principles in the Iranian context?","volume":"9","author":"S. A.Razmjoo","year":"2007","journal-title":"Asian EFL Journal"},{"key":"ijtem.2013010101-24","unstructured":"Riazi, A. M., & Mossalanejad, N. (2010). Evaluation of learning objectives in Iranian high-school and pre-university English textbooks using bloom\u2019s taxonomy. Retrieved June 7, 2012, from http:\/\/www.tesl-ej.org\/wordpress\/issues\/volume13\/ej52\/ej52a5\/"},{"key":"ijtem.2013010101-25","unstructured":"RICeST. (2012). Regional information center for science and technology. Retrieved August 4, 2012, from http:\/\/www.srlst.com\/Default.aspx?lan=en"},{"key":"ijtem.2013010101-26","doi-asserted-by":"publisher","DOI":"10.1177\/0033688206063470"},{"key":"ijtem.2013010101-27","unstructured":"SAMT. (2012). The organization for researching and composing university textbooks in the humanities. Retrieved August 6, from www.samat.ac.ir"},{"key":"ijtem.2013010101-28","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2010.08.140"},{"key":"ijtem.2013010101-29","doi-asserted-by":"publisher","DOI":"10.1108\/00070700510629805"},{"key":"ijtem.2013010101-30","year":"1997","journal-title":"SPSS Conjoint\u2122 8.0"},{"key":"ijtem.2013010101-31","unstructured":"Weimer, M. (2011). Student perceptions of textbooks and the features that influence reading. Retrieved June 7, 2012, from http:\/\/www.facultyfocus.com\/articles\/teaching-professor-blog\/student-perceptions-textbooks-features-that-influence-reading\/"}],"container-title":["International Journal of Technology and Educational Marketing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=76357","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T18:22:18Z","timestamp":1654107738000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/ijtem.2013010101"}},"subtitle":["A Case of Iranian EFL Context"],"short-title":[],"issued":{"date-parts":[[2013,1,1]]},"references-count":32,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2013,1]]}},"URL":"https:\/\/doi.org\/10.4018\/ijtem.2013010101","relation":{},"ISSN":["2155-5605","2155-5613"],"issn-type":[{"value":"2155-5605","type":"print"},{"value":"2155-5613","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,1,1]]}}}