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However, while technology pleasantness influences it significantly technology interactivity does not. Furthermore, the authors establish significant mediation effects of customer overall satisfaction and shopping experience on the relationship investigated. FIMIX-PLS segmentation identifies two specific groups (low versus high hedonic technology seekers). This research stresses retail companies to focus on hedonic aspects of innovative technologies and to invest in personnel and accompanying measures that enable a smooth use of technological innovations.<\/jats:p>","DOI":"10.4018\/ijthi.2019100104","type":"journal-article","created":{"date-parts":[[2019,7,30]],"date-time":"2019-07-30T14:06:13Z","timestamp":1564495573000},"page":"38-53","source":"Crossref","is-referenced-by-count":3,"title":["Impact of Hedonic Evaluation of Technological Innovations on Revisit Intention in a Store Digitalization Context"],"prefix":"10.4018","volume":"15","author":[{"given":"Mbaye Fall","family":"Diallo","sequence":"first","affiliation":[{"name":"Univ. Lille, EA 4112 - LSMRC - SKEMA Business School, F-59000 Lille, France"}]},{"given":"Isabelle","family":"Collin-Lachaud","sequence":"additional","affiliation":[{"name":"Univ. 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