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This article calls into question the role that technologies can play both to enhance a user's visit experience and to attract new audiences through personalized interactions with cultural objects. It addresses a specific understanding of visitors' needs and behaviours by means of empirical data collected through a survey questionnaire. Knowing the main factors underlying visitors' styles it allowed formalization of this knowledge into a user model ontology which collects the main visitors' characteristics in the use of cultural heritage contexts.<\/jats:p>","DOI":"10.4018\/ijthi.2020070102","type":"journal-article","created":{"date-parts":[[2020,3,20]],"date-time":"2020-03-20T13:15:44Z","timestamp":1584710144000},"page":"24-38","source":"Crossref","is-referenced-by-count":0,"title":["Understanding and Modeling Visitor Behaviours for Enhancing Personalized Cultural Experiences"],"prefix":"10.4018","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5785-5638","authenticated-orcid":true,"given":"Laura","family":"Pandolfo","sequence":"first","affiliation":[{"name":"University of Sassari, Sassari, Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sara","family":"Spanu","sequence":"additional","affiliation":[{"name":"University of Milano Bicocca, Milano, Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Luca","family":"Pulina","sequence":"additional","affiliation":[{"name":"University of Sassari, Sassari, Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Enrico","family":"Grosso","sequence":"additional","affiliation":[{"name":"University of Sassari, Sassari, Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJTHI.2020070102-0","first-page":"353","article-title":"Personalized Museum Exploration by Mobile Devices","author":"E.Alepis","year":"2017","journal-title":"Interactive Mobile Communication, Technologies and Learning"},{"key":"IJTHI.2020070102-1","unstructured":"Antoniou, A., Katifori, A., Roussou, M., Vayanou, M., Karvounis, M., Kyriakidi, M., & Pujol-Tost, L. 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