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Furthermore, we have found that communication breadth and depth have a diminishing effect on the marginal impact on member retention as well as the interaction between these factors has a negative impact on member retention although each of them separately has a positive impact. The implications of this study help understand the dynamics of knowledge sharing in virtual communities.<\/p>","DOI":"10.4018\/ijvcsn.2013070102","type":"journal-article","created":{"date-parts":[[2014,7,28]],"date-time":"2014-07-28T15:29:10Z","timestamp":1406561350000},"page":"16-34","source":"Crossref","is-referenced-by-count":2,"title":["The Effects of Community Characteristics and Member Retention of Virtual Communities"],"prefix":"10.4018","volume":"5","author":[{"given":"Kyungwoo","family":"Kang","sequence":"first","affiliation":[{"name":"Middle Georgia State College, Cochran, GA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Seung Kyoon","family":"Shin","sequence":"additional","affiliation":[{"name":"University of Rhode Island, Kingston, RI, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"G. 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