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Based on the theory of uses and gratifications, Q methodology subjectively observes what draws users to Facebook, focusing specifically on Facebook user characteristics. Past studies neglect the existence of three of the four factor groups discovered in this study, making these effectually new discoveries for academia (Alloway, Runac, Quershi, &amp; Kemp, 2014; Cheung, Chieu &amp; Lee, 2011; Sheldon, 2008, Tosun, 2012; Yang &amp; Brown, 2013). These findings increase understanding of online usage, even addiction, and will help cater future social networks to specific users.<\/jats:p>","DOI":"10.4018\/ijvcsn.2017040103","type":"journal-article","created":{"date-parts":[[2017,6,5]],"date-time":"2017-06-05T15:27:45Z","timestamp":1496676465000},"page":"46-61","source":"Crossref","is-referenced-by-count":12,"title":["I \u2665 FB"],"prefix":"10.4018","volume":"9","author":[{"given":"Tom","family":"Robinson","sequence":"first","affiliation":[{"name":"Brigham Young University, Provo, UT, USA"}]},{"given":"Clark","family":"Callahan","sequence":"additional","affiliation":[{"name":"Brigham Young University, Provo, UT, USA"}]},{"given":"Kristoffer","family":"Boyle","sequence":"additional","affiliation":[{"name":"Brigham Young University, Provo, UT, USA"}]},{"given":"Erica","family":"Rivera","sequence":"additional","affiliation":[{"name":"Brigham Young University, Provo, UT, USA"}]},{"given":"Janice K","family":"Cho","sequence":"additional","affiliation":[{"name":"Brigham Young University, Provo, UT, USA"}]}],"member":"2432","reference":[{"key":"IJVCSN.2017040103-0","doi-asserted-by":"publisher","DOI":"10.4236\/sn.2014.33020"},{"key":"IJVCSN.2017040103-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.03.018"},{"issue":"4","key":"IJVCSN.2017040103-2","first-page":"479","article-title":"The work of watching one another: Lateral surveillance, risk, and governance.","volume":"2","author":"M.Andrejevic","year":"2004","journal-title":"Surveillance & Society"},{"key":"IJVCSN.2017040103-3","article-title":"Your digital image: factors behind demographic and psychometric predictions from social network profiles.","author":"Y.Bachrach","year":"2014","journal-title":"Proceedings of the 2014 international conference on Autonomous agents and multi-agent systems"},{"key":"IJVCSN.2017040103-4","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"IJVCSN.2017040103-5","author":"S. 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