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Finally, TOPSIS are presented as an empirical example in brand communication effect on the web portal. The result indicates that the advertising through portal site has optimal brand communication effect on age between 20 to 29 years. The results can help business to make efficient decision. Managerial issues and future work of this paper are discussed.<\/p>","DOI":"10.4018\/ijwp.2013070103","type":"journal-article","created":{"date-parts":[[2014,2,20]],"date-time":"2014-02-20T14:16:56Z","timestamp":1392905816000},"page":"40-52","source":"Crossref","is-referenced-by-count":0,"title":["Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal"],"prefix":"10.4018","volume":"5","author":[{"given":"Yueh-Hua","family":"Lee","sequence":"first","affiliation":[{"name":"Department of Business Administration, Tamkang University, New Taipei City, Taiwan"}]},{"given":"Feng-Yi","family":"Wu","sequence":"additional","affiliation":[{"name":"Department of Management Sciences, Tamkang University, New Taipei City, Taiwan"}]},{"given":"Chung-Chu","family":"Chuang","sequence":"additional","affiliation":[{"name":"Department of Management Sciences, Tamkang University, New Taipei City, Taiwan"}]}],"member":"2432","reference":[{"key":"ijwp.2013070103-0","doi-asserted-by":"publisher","DOI":"10.1017\/S0021849903030289"},{"key":"ijwp.2013070103-1","unstructured":"Dai, Y.-M. 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