{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,11,27]],"date-time":"2023-11-27T02:33:17Z","timestamp":1701052397364},"reference-count":8,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,1,1]]},"abstract":"<p>This paper emphasizes on the role of entrepreneurship in economic development of a society with the perspective of Blue Ocean strategy used by organizations across the globe and especially in the context of Indian rural markets. The paper also utilizes live examples of organizations going towards uncontested rural markets and is suggestive of the crux and the core definition of entrepreneurship in correlation to the core philosophy of Blue Ocean strategy. In addition, the paper emphasizes that the soul of entrepreneurship lies with in the development of rural markets, which can be done through the effective utilization of Blue Ocean strategy.<\/p>","DOI":"10.4018\/jabim.2010010104","type":"journal-article","created":{"date-parts":[[2010,4,19]],"date-time":"2010-04-19T13:10:15Z","timestamp":1271682615000},"page":"32-41","source":"Crossref","is-referenced-by-count":7,"title":["Blue Ocean Strategy"],"prefix":"10.4018","volume":"1","author":[{"given":"Vinay","family":"Sharma","sequence":"first","affiliation":[{"name":"Indian Institute of Technology, India"}]},{"given":"Piyush","family":"Seth","sequence":"additional","affiliation":[{"name":"Sahara Arts and Management Academy, India"}]},{"given":"Shujauddin","family":"Niyazi","sequence":"additional","affiliation":[{"name":"Sahara Arts and Management Academy, India"}]}],"member":"2432","reference":[{"key":"jabim.2010010104-0","author":"A. K.Giri","year":"1998","journal-title":"Values Ethics and Business Challenges for Education and Management"},{"key":"jabim.2010010104-1","author":"S.Huntington","year":"1996","journal-title":"The Clash of Civilizations and the Remaking of World Order"},{"key":"jabim.2010010104-2","unstructured":"Kim, W. C. & Mauborgne. (2005). Blue Ocean Strategy: How to Create Uncontested Market space and Make Competition Irrelevant. Boston, MA: Harvard Business School Press."},{"key":"jabim.2010010104-3","author":"P. T.Michale","year":"1993","journal-title":"Economic Development in 3rd world"},{"key":"jabim.2010010104-4","unstructured":"Prahalad, C. K., & Hammond, A. (2002, September). What Works: Serving the Poor Profitably. A private sector strategy for global digital opportunity. Harvard business review."},{"key":"jabim.2010010104-5","author":"N.Ragner","year":"1973","journal-title":"Problem of Capital Formation in Underdeveloped countries"},{"key":"jabim.2010010104-6","author":"A.Sen","year":"2000","journal-title":"Development as freedom"},{"key":"jabim.2010010104-7","unstructured":"Sharma, V. (2002, February). Visionary Enterprise. In Proceedings of the First International Conference on Vedic Values and Corporate Excellence, Shantikunj, Haridwar, Uttarakhand (pp. 22-24)."}],"container-title":["International Journal of Asian Business and Information Management"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=41920","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T20:28:23Z","timestamp":1654115303000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jabim.2010010104"}},"subtitle":["A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas"],"short-title":[],"issued":{"date-parts":[[2010,1,1]]},"references-count":8,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2010,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jabim.2010010104","relation":{},"ISSN":["1947-9638","1947-9646"],"issn-type":[{"value":"1947-9638","type":"print"},{"value":"1947-9646","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010,1,1]]}}}