{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T16:14:26Z","timestamp":1654100066154},"reference-count":7,"publisher":"IGI Global","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,7,1]]},"abstract":"<p>The business success of \u201cBrain Platinum\u201d is a success of a business model based on thorough analysis of the Chinese context. Underlying its advertisements is a well designed business logic which embodies keen understanding of the Chinese situation and creation of customer value. Although there are numerous business models effective in different parts of the world, not every one could be made to work in China: only those that comply with the Chinese situation can grow and prosper in the soil of the Chinese market economy. The business model of the famous health product \u201cBrain Platinum\u201d is such a successful case.<\/p>","DOI":"10.4018\/jabim.2012070103","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T16:19:41Z","timestamp":1355242781000},"page":"19-26","source":"Crossref","is-referenced-by-count":0,"title":["A Business Model Derived From the Chinese Context"],"prefix":"10.4018","volume":"3","author":[{"given":"Zhang","family":"Yaohui","sequence":"first","affiliation":[{"name":"Jinan University, China"}]},{"given":"Luo","family":"Lei","sequence":"additional","affiliation":[{"name":"Jinan University, China"}]},{"given":"Xie","family":"Xuyang","sequence":"additional","affiliation":[{"name":"Jinan University, China"}]}],"member":"2432","reference":[{"key":"jabim.2012070103-0","author":"C.Chao","year":"2003","journal-title":"Marketing principles"},{"key":"jabim.2012070103-1","author":"C.Pan","year":"2004","journal-title":"Brain platinum: An empirical analysis of brand operation and management"},{"key":"jabim.2012070103-2","author":"J.Wang","year":"2006","journal-title":"The success factors of marketing - Marketing strategy analysis of brain platinum and its significance"},{"key":"jabim.2012070103-3","author":"J.Xiang","year":"2006","journal-title":"Marketing strategies of brain platinum"},{"key":"jabim.2012070103-4","author":"Z.Yan","year":"2006","journal-title":"Blue Ocean Strategy of Chinese enterprises"},{"key":"jabim.2012070103-5","author":"G.Yao","year":"2003","journal-title":"Marketing"},{"key":"jabim.2012070103-6","author":"Y.Zhang","year":"2010","journal-title":"New business models analysis (2nd collection)"}],"container-title":["International Journal of Asian Business and Information Management"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=68984","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:32:39Z","timestamp":1654097559000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jabim.2012070103"}},"subtitle":["A Case Study of \u201cBrain Platinum\u201d"],"short-title":[],"issued":{"date-parts":[[2012,7,1]]},"references-count":7,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2012,7]]}},"URL":"https:\/\/doi.org\/10.4018\/jabim.2012070103","relation":{},"ISSN":["1947-9638","1947-9646"],"issn-type":[{"value":"1947-9638","type":"print"},{"value":"1947-9646","type":"electronic"}],"subject":[],"published":{"date-parts":[[2012,7,1]]}}}