{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T02:40:19Z","timestamp":1654137619082},"reference-count":10,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,1,1]]},"abstract":"<p>Brand-driven cultural industry development was the inevitable requirement for coordinated development of regional economy and society. In order to create the culture brand of Shijiazhuang, the authors first analyzed its cultural resources, clear focus. Then created a culture brand with characteristic of Shijiazhuang by a number of strategies such as: Found a suitable site of the culture brand, cultivated spirit of the city, focus on creating superiority culture brand in Shijiazhuang, take measures to enlarge and strengthen the enterprises of culture, used modern media to multi-dimensional propaganda culture brand, implemented \u201cWalk out\u201d strategy of the culture brand, and strengthened human resources to support the creation of culture brand.<\/p>","DOI":"10.4018\/japuc.2012010102","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T16:22:17Z","timestamp":1355242937000},"page":"17-22","source":"Crossref","is-referenced-by-count":0,"title":["Strategic Study on Culture Brand in Shijiazhuang"],"prefix":"10.4018","volume":"4","author":[{"given":"Bing","family":"Zhao","sequence":"first","affiliation":[{"name":"Hebei University of Technology, and Shijiazhuang University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiantao","family":"Zhao","sequence":"additional","affiliation":[{"name":"Hebei University of Technology, and Hebei Academy of Governance, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fengye","family":"Xu","sequence":"additional","affiliation":[{"name":"Shijiazhuang University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"japuc.2012010102-0","unstructured":"Chen, G. (2003). Development strategy of Baoding national high-tech industrial development zone (Unpublished master\u2019s thesis). Tianjin University, Tianjin, China."},{"key":"japuc.2012010102-1","unstructured":"Cui, H. (2005, October 15). Jingxinglahualahua become the first batch of intangible cultural heritage in Shijiazhuang. Yanzhao Evening News."},{"key":"japuc.2012010102-2","unstructured":"Development report of cultural industries in Shijiazhuang. (2009, July 6). Shanghai Modern Service Industry. Retrieved April 16, 2011, from http:\/\/www.ssfcn.com\/Culture\/detail.asp?id=5826&wordPage=1"},{"key":"japuc.2012010102-3","unstructured":"Fan, Y., & Geng, Y. W. (2010). Start fast development engine of cultural industry in Shijiazhuang. Retrieved April 16, 2011, from http:\/\/www.sjzxc.gov.cn"},{"key":"japuc.2012010102-4","unstructured":"Interpretation of the. \u201cFive-Year Plan of cultural construction in Shijiazhuang\u201d: How many cultural bright spots are worth waiting in the next five years. (2006). Shijiazhuang Daily News. Retrieved April 4, 2011, from http:\/\/www.sjzdaily.com.cn"},{"key":"japuc.2012010102-5","unstructured":"Liu, W. (2010). Countermeasures of building Qilu culture brand. Shandong Social Science, 2010(8), 159-163."},{"key":"japuc.2012010102-6","unstructured":"The development of cultural industry in Shijiazhuang in the next 5 years will realize \u201cdouble success.\u201d (2011, January 7). People\u2019s Daily. Retrieved April 15, 2011, from http:\/\/he.people.com.cn\/GB\/13678213.html"},{"key":"japuc.2012010102-7","unstructured":"The new development strategy of Shijiazhuang culture industry. (2006, November 1). Yanzhao Evening News."},{"key":"japuc.2012010102-8","unstructured":"Wei, L. (2010). Construction of culture brand of Baoding. Economic Research Guide, 2010(2), 37-39."},{"key":"japuc.2012010102-9","unstructured":"\u201cZhongshan country ruins\u201d and \u201cHuhu water\u201d integrated into \u201cbig xibaipo.\u201d (2010, August 13). Shijiazhuang Daily News."}],"container-title":["International Journal of Advanced Pervasive and Ubiquitous Computing"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=68802","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T02:22:15Z","timestamp":1654136535000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/japuc.2012010102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2012,1,1]]},"references-count":10,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2012,1]]}},"URL":"https:\/\/doi.org\/10.4018\/japuc.2012010102","relation":{},"ISSN":["1937-965X","1937-9668"],"issn-type":[{"value":"1937-965X","type":"print"},{"value":"1937-9668","type":"electronic"}],"subject":[],"published":{"date-parts":[[2012,1,1]]}}}