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The semantics of the Entity-Persona Model are modeled by a vector space model of the text associated with the personas in the network, which allows comparison of their Virtual Signatures. This enables all the publicly accessible personas of an entity to be identified on the scale of the web. This research enables an agent to identify a single entity using multiple personas on different networks, provided that multiple personas exhibit characteristic behavior. The agent is able to increase the trustworthiness of on-line interactions by establishing the identity of entities operating under multiple personas. Consequently, reputation measures based on on-line interactions with multiple personas can be aggregated and resolved to the true singular identity.<\/p>","DOI":"10.4018\/jats.2011040101","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T16:01:29Z","timestamp":1319040089000},"page":"1-17","source":"Crossref","is-referenced-by-count":0,"title":["Modeling Virtual Footprints"],"prefix":"10.4018","volume":"3","author":[{"given":"Rajiv","family":"Kadaba","sequence":"first","affiliation":[{"name":"The University of Texas at Austin, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Suratna","family":"Budalakoti","sequence":"additional","affiliation":[{"name":"The University of Texas at Austin, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David","family":"DeAngelis","sequence":"additional","affiliation":[{"name":"The University of Texas at Austin, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K. 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