{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,6,13]],"date-time":"2024-06-13T10:29:45Z","timestamp":1718274585650},"reference-count":13,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,1,1]]},"abstract":"<p>Higher education often lags behind industry in the adoption of new or emerging technologies. As competition increases among colleges and universities for a diminishing supply of prospective students, the need to adopt the principles of business intelligence becomes increasingly more important. Data from first-year enrolling students for the 2006-2008 fall terms at a private, master\u2019s-level institution in the northeastern United States was analyzed for the purpose of developing predictive models. A decision tree analysis, a neural network analysis, and a multiple regression analysis were conducted to predict each student\u2019s grade point average (GPA) at the end of the first year of academic study. Numerous geodemographic variables were analyzed to develop the models to predict the target variable. The overall performance of the models developed in the analysis was evaluated by using the average square error (ASE). The three models had similar ASE values, which indicated that any of the models could be used for the intended purpose. Suggestions for future analysis include expansion of the scope of the study to include more student-centric variables and to evaluate GPA at other student levels.<\/p>","DOI":"10.4018\/jbir.2011010101","type":"journal-article","created":{"date-parts":[[2013,12,2]],"date-time":"2013-12-02T16:35:47Z","timestamp":1386002147000},"page":"1-15","source":"Crossref","is-referenced-by-count":8,"title":["Using Business Intelligence in College Admissions"],"prefix":"10.4018","volume":"2","author":[{"given":"W. O. Dale","family":"Amburgey","sequence":"first","affiliation":[{"name":"Saint Joseph\u2019s University, USA"}]},{"given":"John","family":"Yi","sequence":"additional","affiliation":[{"name":"Saint Joseph\u2019s University, USA"}]}],"member":"2432","reference":[{"key":"jbir.2011010101-0","doi-asserted-by":"publisher","DOI":"10.1007\/s11162-007-9064-5"},{"key":"jbir.2011010101-1","doi-asserted-by":"publisher","DOI":"10.1002\/ir.188"},{"key":"jbir.2011010101-2","author":"M. J. A.Berry","year":"2004","journal-title":"Data mining techniques"},{"key":"jbir.2011010101-3","doi-asserted-by":"publisher","DOI":"10.1002\/ir.187"},{"key":"jbir.2011010101-4","first-page":"1","article-title":"An integrated enrollment forecast model.","volume":"15","author":"C.-K.Chen","year":"2008","journal-title":"IR Applications"},{"issue":"5","key":"jbir.2011010101-5","first-page":"A112","article-title":"How college admissions came to be hawked in the marketplace.","volume":"55","author":"E. B.Fiske","year":"2008","journal-title":"The Chronicle of Higher Education"},{"key":"jbir.2011010101-6","doi-asserted-by":"publisher","DOI":"10.1007\/s11162-006-9021-8"},{"key":"jbir.2011010101-7","doi-asserted-by":"publisher","DOI":"10.1007\/s11162-008-9105-8"},{"key":"jbir.2011010101-8","doi-asserted-by":"publisher","DOI":"10.1002\/9780470171431"},{"key":"jbir.2011010101-9","unstructured":"Merante, J. A. (2009). The digital frontier: The implications of evolving technology on strategic enrollment management. Retrieved March 30, 2010, from http:\/\/www.blackboard.com"},{"issue":"1","key":"jbir.2011010101-10","first-page":"143","article-title":"Using neural networks to predict MBA student success.","volume":"38","author":"B.Naik","year":"2004","journal-title":"College Student Journal"},{"key":"jbir.2011010101-11","first-page":"21","article-title":"Defining the enrollment manager: Visionary, facilitator, and collaborator.","volume":"183","author":"G.Stewart","year":"2004","journal-title":"Journal of College Admission"},{"key":"jbir.2011010101-12","unstructured":"Sutton, P. (2007). A brief history of the enrollment management industry. Innovation Ads, 1-2."}],"container-title":["International Journal of Business Intelligence Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=51555","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T19:23:49Z","timestamp":1654111429000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jbir.2011010101"}},"subtitle":["A Strategic Approach"],"short-title":[],"issued":{"date-parts":[[2011,1,1]]},"references-count":13,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2011,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jbir.2011010101","relation":{},"ISSN":["1947-3591","1947-3605"],"issn-type":[{"value":"1947-3591","type":"print"},{"value":"1947-3605","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,1,1]]}}}