{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:53:37Z","timestamp":1781106817667,"version":"3.54.1"},"reference-count":29,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,1,1]]},"abstract":"<p>Since Herbert Simon\u2019s seminal work (Simon, 1957) on bounded rationality researchers and practitioners have sought the \u201choly grail\u201d of computer-supported decision-making. A recent wave of interest in \u201cbusiness analytics\u201d (BA) has elevated interest in data-driven analytical decision making to the forefront. While reporting and prediction via business intelligence (BI) systems has been an important component to business decision making for some time, BA broadens its scope and potential impact in business decision making further by moving the focus to prescription. The authors see BA as the end-to-end process integrating the production through consumption of the data, and making more extensive use of the data through heavily automated, integrated and advanced predictive and prescriptive tools in ways that better support, or replace, the human decision maker. With the advent of \u201cbig data\u201d, BA already extends beyond internal databases to external and unstructured data that is publicly produced and consumed data with new analytical techniques to better enable business decision makers in a connected world. BI research in the future will be broader in scope, and the challenge is to make effective use of a wide range of data with varying degrees of structure, and from sources both internal and external to the organization. In this paper, we suggest ways that this broader focus of BA will also affect future BI research streams.<\/p>","DOI":"10.4018\/jbir.2013010101","type":"journal-article","created":{"date-parts":[[2013,5,3]],"date-time":"2013-05-03T16:14:18Z","timestamp":1367597658000},"page":"1-12","source":"Crossref","is-referenced-by-count":5,"title":["Searching for Herbert Simon"],"prefix":"10.4018","volume":"4","author":[{"given":"Michael F.","family":"Gorman","sequence":"first","affiliation":[{"name":"Department of Management Information Systems, Operations Management, and Decision Sciences, School of Business Administration, University of Dayton, Dayton, OH, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Donald E.","family":"Wynn","sequence":"additional","affiliation":[{"name":"Department of Management Information Systems, Operations Management, and Decision Sciences, School of Business Administration, University of Dayton, Dayton, OH, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"William David","family":"Salisbury","sequence":"additional","affiliation":[{"name":"Department of Management Information Systems, Operations Management, and Decision Sciences, School of Business Administration, University of Dayton, Dayton, OH, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jbir.2013010101-0","unstructured":"Bass, S. 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