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Their analysis demonstrates that B2B2C models allow firms to extend their product and service varieties through information integration and delivery so as to obtain the benefits of long-tail effects and economies of scope. The authors' research provides valuable insights about the evolution of B2B2C models and practical guidance for managers to effectively design and deploy their e-business models.<\/jats:p>","DOI":"10.4018\/jcit.2018100102","type":"journal-article","created":{"date-parts":[[2018,8,24]],"date-time":"2018-08-24T09:18:38Z","timestamp":1535102318000},"page":"17-31","source":"Crossref","is-referenced-by-count":6,"title":["Innovating Service Delivery Through a Community-Based B2B2C Platform"],"prefix":"10.4018","volume":"20","author":[{"given":"Juanqiong","family":"Gou","sequence":"first","affiliation":[{"name":"Beijing Jiaotong University, Beijing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jiayao","family":"Li","sequence":"additional","affiliation":[{"name":"Beijing Jiaotong University, Beijing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jing","family":"Xiang","sequence":"additional","affiliation":[{"name":"Beijing Jiaotong University, Beijing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Justin","family":"Zhang","sequence":"additional","affiliation":[{"name":"State University of New York, Plattsburgh, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"JCIT.2018100102-0","doi-asserted-by":"crossref","unstructured":"Anderson, C. 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