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This study examines the formation of mental representation and proposes an alternative mechanism of cognitive fit between different problem representations and their corresponding mental representations when the task is invariant, but the problem representation changes. Mental representation is then empirically assessed based on the application of Hick\u2019s law, which states that the response time of users making a choice varies with the logarithm of the number of possible choices. Therefore, this study contributes to research on cognitive fit theory by proposing an alternative fit and by demonstrating a feasible approach for identifying mental representations. 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