{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,6,25]],"date-time":"2023-06-25T19:10:57Z","timestamp":1687720257337},"reference-count":21,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,10,1]]},"abstract":"<p>Through early trend recognition in the business environment and specific processing within the innovation management, companies can achieve long-term market success. A particular challenge is the systematic identification, gathering, structuration and evaluation of trends. Web 2.0 technologies and especially Wikis, which allow several people to maintain and use content simultaneously, are eminently suitable for an efficient process of continuous collection and analysis of relevant market trends. In this paper, trend management processes are introduced and demonstrated how trends can be collected, structured and communicated within the enterprise using a customized wiki. The trend assessment is carried out inter alia on methods of crowd sourcing, resulting in an extensive evaluation basis. In addition, the presented approach includes a visualization of the trends and its assessment for decision support. A case study of global polymer solutions supplier REHAU AG demonstrates the use of the methodology in practice.<\/p>","DOI":"10.4018\/jdst.2012100102","type":"journal-article","created":{"date-parts":[[2012,9,14]],"date-time":"2012-09-14T00:09:35Z","timestamp":1347581375000},"page":"14-23","source":"Crossref","is-referenced-by-count":4,"title":["Collaborative Trend Analysis Using Web 2.0 Technologies"],"prefix":"10.4018","volume":"3","author":[{"given":"Iris","family":"Kaiser","sequence":"first","affiliation":[{"name":"University of Erlangen-Nuremberg, Nuremberg, Germany"}]}],"member":"2432","reference":[{"key":"jdst.2012100102-0","article-title":"Entwicklungstrends und Herausforderungen im Informationszeitalter","author":"H.-J.Bullinger","year":"1997","journal-title":"Business Television. 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Diskontinuierliche Innovation f\u00f6rdern: Die Rolle von Idea Mirrors zur Unterst\u00fctzung von Innovation und Kooperation im Unternehmen. Leipzig, Germany."},{"key":"jdst.2012100102-11","author":"A.Komus","year":"2008","journal-title":"Wikimanagement - Was Unternehmen von Social Software und Web 2.0 lernen k\u00f6nnen"},{"key":"jdst.2012100102-12","author":"M.Kuppinger","year":"2000","journal-title":"Vom Intranet zum Knowledge Management \u2013 Die Ver\u00e4nderung der Informationskultur in Organisationen"},{"key":"jdst.2012100102-13","first-page":"175","article-title":"Gestaltung internationaler Innovationsprozesse auf Basis von Kernkompetenzen","author":"G.Marquardt","year":"1996","journal-title":"Internationales Innovationsmanagement"},{"key":"jdst.2012100102-14","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-69363-5"},{"key":"jdst.2012100102-15","unstructured":"M\u00fcller, C., & Dibbern, P. (2006). 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