{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:19:27Z","timestamp":1781104767579,"version":"3.54.1"},"reference-count":7,"publisher":"IGI Global Scientific Publishing","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,4,1]]},"abstract":"<p>Over the last decade, commerce has experienced several major revolutions in size, structure, and competition. The importance of small and medium enterprises (SMEs) has become more important within this market structure. Electronic Commerce, commonly known as electronic marketing or e-commerce that consists of the buying and selling of products or services over electronic systems, is more profitable and affordable than ever before. However, few SMEs have been taking advantage of e-commerce due to the lack of education and training in new technologies. This paper presents the case study of e-commerce training for SME\u2019s with the aid of classical classroom training and \u201cVirtual Commerce,\u201d an online commerce game. In Virtual Commerce, every participant owns a company and a certain amount of digital money. They can act as a consumer that purchase from other participant sites and as a supplier for the others. Market conditions, discount rates, and requirements are set by the system operators. This methodology and training has applied to 30 SME\u2019s from different sectors. The aim of the project is to lower the costs for the SME\u2019s e-commerce training through e-learning and to improve participants\u2019 abilities with online simulation.<\/p>","DOI":"10.4018\/jea.2011040103","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T12:15:30Z","timestamp":1319026530000},"page":"20-26","source":"Crossref","is-referenced-by-count":0,"title":["E-Commerce Training with Virtual Commerce Simulation"],"prefix":"10.4018","volume":"3","author":[{"given":"Alper","family":"\u00d6zpinar","sequence":"first","affiliation":[{"name":"Istanbul Commerce University, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Erdem","family":"Yavuz","sequence":"additional","affiliation":[{"name":"Istanbul Commerce University, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jea.2011040103-0","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9236(99)00002-0"},{"key":"jea.2011040103-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.strueco.2004.02.001"},{"key":"jea.2011040103-2","doi-asserted-by":"publisher","DOI":"10.1016\/S0263-2373(03)00009-4"},{"key":"jea.2011040103-3","unstructured":"Hill, S. (2009). Virtual commerce: Serious gaming is becoming a real business tool. Manufacturing Business Technology, 16."},{"key":"jea.2011040103-4","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2005.11.007"},{"key":"jea.2011040103-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2006.12.002"},{"key":"jea.2011040103-6","unstructured":"Weintraub, A. (2001). The mini-dots: Small, frugal, and unflashy, they are making money where the big guys couldn\u2019t. Business Week, 44-48."}],"container-title":["International Journal of E-Adoption"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=54723","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T00:52:26Z","timestamp":1654131146000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jea.2011040103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2011,4,1]]},"references-count":7,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2011,4]]}},"URL":"https:\/\/doi.org\/10.4018\/jea.2011040103","relation":{},"ISSN":["1937-9633","1937-9641"],"issn-type":[{"value":"1937-9633","type":"print"},{"value":"1937-9641","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,4,1]]}}}