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This paper proposes and validates a structured methodology for assessing and improving smart home service development. The research results verify that involvement antecedents (interest), innovation diffusion factors (observability, compatibility, relative advantage), and technology acceptance model (perceived usefulness) positively affect consumer attitudes toward the adoption of smart home services and that positive adoption attitudes lead to higher levels of adoption behavior. Perceived ease of use has no influence on consumer adoption attitudes toward smart home services unless through the mediating effects of perceived usefulness. Demographic variables, including gender, age and personal income, play important segmentation roles in the promotion strategies for smart home services.<\/p>","DOI":"10.4018\/jea.2013040104","type":"journal-article","created":{"date-parts":[[2013,8,2]],"date-time":"2013-08-02T13:30:42Z","timestamp":1375450242000},"page":"40-56","source":"Crossref","is-referenced-by-count":13,"title":["Determinates of Consumer Adoption Attitudes"],"prefix":"10.4018","volume":"5","author":[{"given":"Tsui-Yii","family":"Shih","sequence":"first","affiliation":[{"name":"Department of International Business, National Taipei College of Business, Taipei, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"issue":"1","key":"jea.2013040104-0","first-page":"15","article-title":"Extending the technology acceptance model for SMS banking: Analyzing the gender gap among students.","volume":"8","author":"H.Amin","year":"2007","journal-title":"International Journal of Business and Society"},{"key":"jea.2013040104-1","unstructured":"Anderson, B., Burnett, S., Kienzle, M., & Gonzales, C. 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