{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T22:10:08Z","timestamp":1654121408029},"reference-count":0,"publisher":"IGI Global","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008,7,1]]},"abstract":"<p>Trust is a major issue in e-markets. It is an even more prominent issue when online shoppers trade with small, less-established e-vendors. Empirical studies on Web seals show that small e-vendors could promote consumers\u2019 trust and increase Web sales by displaying Web seals of approval. This article takes a theoretical approach to examine online trading when seals are used in e-markets. We establish an online shopper\u2019s decision-making model to reveal the online shopper\u2019s decision-making criteria. Criteria include when to trade with a well-established e-vendor and when to trade with a small, less-established e-vendor, with or without a Web seal. Based on our analysis of the research results, we reveal the price effect, the seal effect, the reputation effect, and their impact on a shopper\u2019s decision-making process. Meanwhile, a social welfare analysis is conducted to further demonstrate the positive impact of Web seals on small, less-established e-vendors.<\/p>","DOI":"10.4018\/jebr.2008070102","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T18:44:37Z","timestamp":1297795477000},"page":"20-39","source":"Crossref","is-referenced-by-count":3,"title":["Can Web Seals Work Wonders for Small E-Vendors in the Online Trading Environment? A Theoretical Approach"],"prefix":"10.4018","volume":"4","author":[{"given":"Xiaorui","family":"Hu","sequence":"first","affiliation":[{"name":"Saint Louis University, USA"}]},{"given":"Yuhong","family":"Wu","sequence":"additional","affiliation":[{"name":"William Paterson University, USA"}]}],"member":"2432","container-title":["International Journal of E-Business Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=1910","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T21:33:43Z","timestamp":1654119223000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jebr.2008070102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2008,7,1]]},"references-count":0,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2008,7]]}},"URL":"https:\/\/doi.org\/10.4018\/jebr.2008070102","relation":{},"ISSN":["1548-1131","1548-114X"],"issn-type":[{"value":"1548-1131","type":"print"},{"value":"1548-114X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2008,7,1]]}}}