{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:50:58Z","timestamp":1781110258729,"version":"3.54.1"},"reference-count":0,"publisher":"IGI Global Scientific Publishing","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,7,1]]},"abstract":"<p>With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.<\/p>","DOI":"10.4018\/jebr.2009070105","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T13:44:26Z","timestamp":1297777466000},"page":"78-99","source":"Crossref","is-referenced-by-count":2,"title":["Product Choice and Channel Strategy for Multi-Channel Retailers"],"prefix":"10.4018","volume":"5","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4435-0304","authenticated-orcid":true,"given":"Ruiliang","family":"Yan","sequence":"first","affiliation":[{"name":"Indiana University Northwest, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"John","family":"Wang","sequence":"additional","affiliation":[{"name":"Montclair State University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","container-title":["International Journal of E-Business Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=3930","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:07:28Z","timestamp":1654096048000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jebr.2009070105"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2009,7,1]]},"references-count":0,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2009,7]]}},"URL":"https:\/\/doi.org\/10.4018\/jebr.2009070105","relation":{},"ISSN":["1548-1131","1548-114X"],"issn-type":[{"value":"1548-1131","type":"print"},{"value":"1548-114X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,7,1]]}}}