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Notably, Hispanics favor e-mail advertising and banner advertising over popup advertising, while Hispanics continue to enjoy advertising on television more than any of the three types of Web advertising that this paper will discuss.<\/p>","DOI":"10.4018\/jebr.2010040103","type":"journal-article","created":{"date-parts":[[2010,4,5]],"date-time":"2010-04-05T17:11:01Z","timestamp":1270487461000},"page":"45-58","source":"Crossref","is-referenced-by-count":3,"title":["The Hispanic View of E-mail, Popup, and Banner Advertising"],"prefix":"10.4018","volume":"6","author":[{"given":"Pradeep K.","family":"Korgaonkar","sequence":"first","affiliation":[{"name":"Florida Atlantic University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ronnie","family":"Silverblatt","sequence":"additional","affiliation":[{"name":"Florida International University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Enrique P.","family":"Becerra","sequence":"additional","affiliation":[{"name":"Texas State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"issue":"September\/October","key":"jebr.2010040103-0","first-page":"30","article-title":"Functional and Belief Dimensions of Attitudes Toward Television Advertising: Implications for Copytesting.","volume":"32","author":"L. 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