{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T12:02:17Z","timestamp":1747224137933,"version":"3.40.5"},"reference-count":36,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,10,1]]},"abstract":"<p>Current m-commerce business models show that m-commerce depends on complex networks of business relationships, which often comprise telecommunications service providers, mobile device makers, banking industry, Internet search engine providers, and various third-party value-adding companies. Due to the nature of m-commerce, the key to success in m-commerce lies predominantly in managing a network of alliances. This paper answers research questions, such as why do companies team up for m-commerce? What are the key challenges facing the alliances? How can companies address the challenges? What does the future hold for the study of strategic alliances including m-commerce alliances? This paper extends strategic alliance theories to the study of m-commerce alliances that are formulated in various cultural and national backgrounds. The authors examine both strategic and operational strategies for m-commerce alliances and discuss a wide range of issues in the formulation and implementation of m-commerce alliance strategy.<\/p>","DOI":"10.4018\/jebr.2010100103","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T20:17:44Z","timestamp":1297801064000},"page":"26-37","source":"Crossref","is-referenced-by-count":0,"title":["Taking a Strategic Alliance Approach to Enhance M-Commerce Development"],"prefix":"10.4018","volume":"6","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3718-6999","authenticated-orcid":true,"given":"Fang","family":"Zhao","sequence":"first","affiliation":[{"name":"American University of Sharjah, UAE"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jebr.2010100103-0","first-page":"100","article-title":"A configurational approach to supply chain governance","author":"S.Albers","year":"2003","journal-title":"Strategy and organization in supply chains"},{"journal-title":"Mastering alliance strategy: a comprehensive guide to design, management, and organization","year":"2003","author":"J. 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