{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,2,2]],"date-time":"2024-02-02T12:01:33Z","timestamp":1706875293719},"reference-count":77,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,10,1]]},"abstract":"<p>This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company\u2019s marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular, the impact of the Internet on customers, design of products\/services, pricing, marketing communications, intermediaries, publics, and social\/cultural environment is explored. Throughout the paper, related under-researched and unsettled areas are discussed and future research avenues are suggested.<\/p>","DOI":"10.4018\/jebr.2010100104","type":"journal-article","created":{"date-parts":[[2011,2,15]],"date-time":"2011-02-15T20:17:44Z","timestamp":1297801064000},"page":"38-51","source":"Crossref","is-referenced-by-count":5,"title":["The Impact of the Internet on Marketing Strategy"],"prefix":"10.4018","volume":"6","author":[{"given":"Kaan","family":"Varnali","sequence":"first","affiliation":[{"name":"Istanbul Bilgi University, Turkey"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jebr.2010100104-0","doi-asserted-by":"publisher","DOI":"10.2307\/1252108"},{"key":"jebr.2010100104-1","doi-asserted-by":"publisher","DOI":"10.2307\/1251788"},{"key":"jebr.2010100104-2","unstructured":"Bailey, L. (1999, November). The triumph of the individual. New Statesmen, 1."},{"key":"jebr.2010100104-3","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.43.12.1676"},{"key":"jebr.2010100104-4","doi-asserted-by":"publisher","DOI":"10.1504\/IJMC.2004.004663"},{"key":"jebr.2010100104-5","doi-asserted-by":"publisher","DOI":"10.1086\/339714"},{"key":"jebr.2010100104-6","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.46.4.563.12061"},{"key":"jebr.2010100104-7","doi-asserted-by":"publisher","DOI":"10.1177\/009207002236914"},{"issue":"1","key":"jebr.2010100104-8","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1080\/02650487.2007.11072997","article-title":"Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand.","volume":"26","author":"A.Carroll","year":"2007","journal-title":"International Journal of Advertising"},{"key":"jebr.2010100104-9","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.22.4.520.24906"},{"issue":"4","key":"jebr.2010100104-10","doi-asserted-by":"crossref","first-page":"1","DOI":"10.4018\/jeco.2005100101","article-title":"A critical review of online consumer behavior: Empiric research.","volume":"3","author":"C. M. K.Cheung","year":"2005","journal-title":"Journal of Electronic Commerce in Organizations"},{"key":"jebr.2010100104-11","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10059"},{"key":"jebr.2010100104-12","doi-asserted-by":"crossref","first-page":"351","DOI":"10.1111\/1467-6451.00181","article-title":"Retail strategies on the Web: Price and non-price competition in the online book industry.","volume":"50","author":"K.Clay","year":"2002","journal-title":"The Journal of Industrial Economics"},{"key":"jebr.2010100104-13","doi-asserted-by":"publisher","DOI":"10.2307\/1249814"},{"key":"jebr.2010100104-14","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jmm.5040080"},{"key":"jebr.2010100104-15","doi-asserted-by":"publisher","DOI":"10.1108\/01409170210783278"},{"key":"jebr.2010100104-16","author":"F.Feather","year":"2002","journal-title":"Future consumer.com"},{"key":"jebr.2010100104-17","author":"S.Godin","year":"1999","journal-title":"Permission Marketing: Turning Strangers into Friends, and Friends into Customers"},{"key":"jebr.2010100104-18","doi-asserted-by":"publisher","DOI":"10.2307\/2092623"},{"key":"jebr.2010100104-19","doi-asserted-by":"publisher","DOI":"10.1108\/02651339710184280"},{"key":"jebr.2010100104-20","doi-asserted-by":"publisher","DOI":"10.1108\/03090560610680961"},{"key":"jebr.2010100104-21","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000005657"},{"issue":"2","key":"jebr.2010100104-22","first-page":"12","article-title":"Made to Order.","volume":"5","author":"C. W.Hart","year":"1996","journal-title":"Marketing Management"},{"key":"jebr.2010100104-23","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10073"},{"key":"jebr.2010100104-24","doi-asserted-by":"publisher","DOI":"10.2307\/1251841"},{"key":"jebr.2010100104-25","doi-asserted-by":"publisher","DOI":"10.1080\/019722497129278"},{"key":"jebr.2010100104-26","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.4.19"},{"key":"jebr.2010100104-27","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80105-5"},{"issue":"2","key":"jebr.2010100104-28","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1080\/10864415.1996.11518283","article-title":"Consumer reactions to electronic shopping on the World Wide Web.","volume":"1","author":"S. L.Jarvenpaa","year":"2000","journal-title":"International Journal of Electronic Commerce"},{"key":"jebr.2010100104-29","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1040.0194"},{"key":"jebr.2010100104-30","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1080\/07421222.2001.11045687","article-title":"New buyers\u2019 arrival under dynamic pricing market microstructure: The case of group-buying discounts on the Internet.","volume":"18","author":"R. J.Kauffmann","year":"2001","journal-title":"Journal of Management Information Systems"},{"key":"jebr.2010100104-31","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.2.205.83"},{"issue":"2","key":"jebr.2010100104-32","doi-asserted-by":"crossref","DOI":"10.1111\/j.1083-6101.2001.tb00119.x","article-title":"A comprehensive analysis of permission marketing.","volume":"6","author":"S.Krishnamurthy","year":"2001","journal-title":"Journal of Computer-Mediated Communication"},{"key":"jebr.2010100104-33","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.18.4.485"},{"key":"jebr.2010100104-34","doi-asserted-by":"crossref","first-page":"55","DOI":"10.54155\/jbs.19.1.55-72","article-title":"A longitudinal price comparison for music cds in electronics and brick-and-mortar markets: Pricing strategies in emergent electronic commerce.","volume":"19","author":"Z.Lee","year":"2002","journal-title":"The Journal of Business Strategy"},{"key":"jebr.2010100104-35","doi-asserted-by":"publisher","DOI":"10.1023\/B:EMPI.0000005240.01953.e0"},{"issue":"4","key":"jebr.2010100104-36","first-page":"281","article-title":"A multi-Attribute Analysis of Preferences for Online and Offline Shopping: Differences across Products, Consumers, and Shopping Stages.","volume":"6","author":"A. M.Levin","year":"2005","journal-title":"Journal of Electronic Commerce Research"},{"key":"jebr.2010100104-37","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9236(98)00061-X"},{"key":"jebr.2010100104-38","doi-asserted-by":"publisher","DOI":"10.1016\/S0268-4012(00)00005-0"},{"key":"jebr.2010100104-39","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10003"},{"issue":"3","key":"jebr.2010100104-40","first-page":"43","article-title":"Building Stronger Brands through Online Communities.","volume":"41","author":"G.McWilliam","year":"2000","journal-title":"Sloan Management Review"},{"key":"jebr.2010100104-41","doi-asserted-by":"publisher","DOI":"10.1108\/02634500310499220"},{"key":"jebr.2010100104-42","doi-asserted-by":"crossref","first-page":"501","DOI":"10.1111\/1467-6451.00160","article-title":"Internet car retailing.","volume":"49","author":"S. F.Morton","year":"2001","journal-title":"The Journal of Industrial Economics"},{"key":"jebr.2010100104-43","first-page":"20","article-title":"Brand Community.","volume":"58","author":"A.Muniz","year":"2001","journal-title":"The Journal of Consumer Research"},{"key":"jebr.2010100104-44","author":"T.Murphy","year":"2000","journal-title":"Web rules: How the Internet is changing the way consumers make choices"},{"key":"jebr.2010100104-45","doi-asserted-by":"publisher","DOI":"10.1016\/S0278-0984(03)12004-4"},{"key":"jebr.2010100104-46","first-page":"151","article-title":"Is Your Company Ready for One-to-One Marketing?","volume":"77","author":"D.Peppers","year":"1999","journal-title":"Harvard Business Review"},{"key":"jebr.2010100104-47","doi-asserted-by":"publisher","DOI":"10.1177\/0092070397254005"},{"key":"jebr.2010100104-48","doi-asserted-by":"publisher","DOI":"10.1108\/10662240010322894"},{"key":"jebr.2010100104-49","doi-asserted-by":"publisher","DOI":"10.2307\/3151998"},{"key":"jebr.2010100104-50","author":"B. J.Pine","year":"1993","journal-title":"Mass Customization: The New Frontier in Business Competition"},{"key":"jebr.2010100104-51","doi-asserted-by":"publisher","DOI":"10.1108\/03090560610680943"},{"key":"jebr.2010100104-52","doi-asserted-by":"publisher","DOI":"10.1016\/S0007-6813(01)80022-7"},{"key":"jebr.2010100104-53","doi-asserted-by":"publisher","DOI":"10.1016\/S0007-6813(02)00220-3"},{"key":"jebr.2010100104-54","first-page":"63","article-title":"Strategy and the Internet.","author":"M. E.Porter","year":"2001","journal-title":"Harvard Business Review"},{"key":"jebr.2010100104-55","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20015"},{"key":"jebr.2010100104-56","doi-asserted-by":"publisher","DOI":"10.1023\/A:1013977509623"},{"key":"jebr.2010100104-57","doi-asserted-by":"publisher","DOI":"10.1007\/s10603-005-3307-7"},{"key":"jebr.2010100104-58","doi-asserted-by":"publisher","DOI":"10.1080\/08109020210137493"},{"key":"jebr.2010100104-59","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1520-6653(199823)12:4<5::AID-DIR2>3.0.CO;2-5"},{"key":"jebr.2010100104-60","first-page":"386","article-title":"Marketing in the age of information democracy","author":"M.Sawhney","year":"2001","journal-title":"Kellogg on Marketing"},{"key":"jebr.2010100104-61","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.2.133"},{"key":"jebr.2010100104-62","doi-asserted-by":"publisher","DOI":"10.1177\/0092070399271006"},{"key":"jebr.2010100104-63","doi-asserted-by":"publisher","DOI":"10.1023\/A:1011455329830"},{"key":"jebr.2010100104-64","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.2006.70.1.65"},{"key":"jebr.2010100104-65","doi-asserted-by":"publisher","DOI":"10.1108\/10662249910264819"},{"key":"jebr.2010100104-66","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(01)00228-4"},{"key":"jebr.2010100104-67","doi-asserted-by":"publisher","DOI":"10.1108\/07363769910260515"},{"key":"jebr.2010100104-68","first-page":"81","article-title":"A Framework for E-Potential Assessment in Online Markets.","volume":"6","author":"A.Toker","year":"2009","journal-title":"Journal of Internet Business"},{"key":"jebr.2010100104-69","doi-asserted-by":"publisher","DOI":"10.1177\/009365092019005001"},{"key":"jebr.2010100104-70","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.73.5.90"},{"issue":"2","key":"jebr.2010100104-71","first-page":"77","article-title":"The emerging era of customer advocacy.","volume":"45","author":"L. G.Urban","year":"2004","journal-title":"Sloan Management Review"},{"key":"jebr.2010100104-72","doi-asserted-by":"publisher","DOI":"10.1080\/135272698345843"},{"issue":"5","key":"jebr.2010100104-73","doi-asserted-by":"crossref","first-page":"441","DOI":"10.1108\/10662240210447164","article-title":"Product characteristics and Internet shopping intentions.","volume":"12","author":"L. R.Vijayasarathy","year":"2002","journal-title":"Journal of Internet Research"},{"key":"jebr.2010100104-74","doi-asserted-by":"publisher","DOI":"10.1108\/03090569610118803"},{"key":"jebr.2010100104-75","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10009"},{"key":"jebr.2010100104-76","doi-asserted-by":"publisher","DOI":"10.1002\/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#"}],"container-title":["International Journal of E-Business Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=47015","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T23:36:00Z","timestamp":1654126560000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jebr.2010100104"}},"subtitle":["Revisiting Early Predictions"],"short-title":[],"issued":{"date-parts":[[2010,10,1]]},"references-count":77,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2010,10]]}},"URL":"https:\/\/doi.org\/10.4018\/jebr.2010100104","relation":{},"ISSN":["1548-1131","1548-114X"],"issn-type":[{"value":"1548-1131","type":"print"},{"value":"1548-114X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010,10,1]]}}}