{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,5]],"date-time":"2026-03-05T13:03:15Z","timestamp":1772715795163,"version":"3.50.1"},"reference-count":48,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,1,1]]},"abstract":"<p>This study investigates whether brand name has an impact on personal customers\u2019 adoption of Internet banking (IB) in Hong Kong. Based on the Technology Acceptance Model (TAM) with proper adaptation to the online environment, we propose a model comprising an external factor, namely brand name, and three constructs of technology adoption, namely perceived credibility, perceived usefulness and perceived ease of use to assess customers\u2019 intention to use IB. In addition, we investigate the difference in the brand name\u2019s effect on customers\u2019 adoption of IB between banks with larger market shares and banks with smaller market shares. We collected data through a questionnaire survey and analyzed the data using structural equation modeling (SEM) to investigate the inter-relationships between the constructs and assess the overall explanatory power of the model. The results provided support for the model and confirmed its robustness in predicting the impact of brand name on personal customers\u2019 adoption of IB in Hong Kong.<\/p>","DOI":"10.4018\/jebr.2010100903","type":"journal-article","created":{"date-parts":[[2010,4,16]],"date-time":"2010-04-16T17:53:27Z","timestamp":1271440407000},"page":"32-51","source":"Crossref","is-referenced-by-count":9,"title":["An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong"],"prefix":"10.4018","volume":"6","author":[{"given":"T.C.E.","family":"Cheng","sequence":"first","affiliation":[{"name":"The Hong Kong Polytechnic University, Hong Kong"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"W.H.","family":"Yeung","sequence":"additional","affiliation":[{"name":"The Hong Kong Polytechnic University, Hong Kong"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jebr.2010100903-0","unstructured":"Aaker, D. A. (1996). Building strong brands. NY: Free Press."},{"key":"jebr.2010100903-1","unstructured":"ACNielsen. (2004). Hong Kong online banking study. Retrieved from http:\/\/acnielsen.com\/news\/20050714_ap.shtml"},{"key":"jebr.2010100903-2","doi-asserted-by":"publisher","DOI":"10.1016\/S0268-4012(01)00011-1"},{"key":"jebr.2010100903-3","doi-asserted-by":"publisher","DOI":"10.2307\/3172490"},{"key":"jebr.2010100903-4","doi-asserted-by":"publisher","DOI":"10.1086\/208568"},{"key":"jebr.2010100903-5","doi-asserted-by":"publisher","DOI":"10.1016\/S0963-8687(02)00018-5"},{"key":"jebr.2010100903-6","doi-asserted-by":"publisher","DOI":"10.1177\/0092070300281012"},{"key":"jebr.2010100903-7","first-page":"54","article-title":"Banking industry walks \u201ctightrope\u201d in personalization of Web services.","volume":"37","author":"A.Bestavros","year":"2000","journal-title":"Bank Systems and Technology"},{"key":"jebr.2010100903-8","doi-asserted-by":"publisher","DOI":"10.2307\/2696353"},{"key":"jebr.2010100903-9","first-page":"2","article-title":"Understanding Internet banking adoption and use behavior: A Hong Kong perspective.","volume":"12","author":"S. C.Chan","year":"2004","journal-title":"Journal of Global Information Management"},{"key":"jebr.2010100903-10","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2006.01.002"},{"key":"jebr.2010100903-11","unstructured":"Dave, D. (2003). How to build and maintain a powerhouse brand: Branding basics. Retrieved from http:\/\/www.DaveDolak.com"},{"key":"jebr.2010100903-12","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"jebr.2010100903-13","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"jebr.2010100903-14","doi-asserted-by":"publisher","DOI":"10.1362\/026725798784867798"},{"key":"jebr.2010100903-15","doi-asserted-by":"publisher","DOI":"10.2307\/3172866"},{"key":"jebr.2010100903-16","doi-asserted-by":"publisher","DOI":"10.2307\/1251829"},{"key":"jebr.2010100903-17","unstructured":"Featherman, M. S., & Pavlou, P. A. (2002). Predicting e-services adoption: A perceived risk facets perspective. Paper presented at the Eighth American\u2019s Conference on Information Systems, Dallas, Texas."},{"key":"jebr.2010100903-18","doi-asserted-by":"publisher","DOI":"10.2307\/3151312"},{"key":"jebr.2010100903-19","doi-asserted-by":"publisher","DOI":"10.1145\/355112.355120"},{"key":"jebr.2010100903-20","doi-asserted-by":"publisher","DOI":"10.1108\/10662249910297778"},{"key":"jebr.2010100903-21","doi-asserted-by":"crossref","first-page":"51","DOI":"10.2307\/30036519","article-title":"Trust and TAM in online shopping: An integrated model.","volume":"27","author":"D.Gefen","year":"2003","journal-title":"MIS Quarterly"},{"key":"jebr.2010100903-22","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2004.05.002"},{"key":"jebr.2010100903-23","doi-asserted-by":"publisher","DOI":"10.1145\/299157.299175"},{"key":"jebr.2010100903-24","unstructured":"Hong Kong Monetary Authority. (2008). Banking policy and supervision. Retrieved from http:\/\/www.info.gov.hk\/hkma\/eng\/bank\/index.htm"},{"key":"jebr.2010100903-25","unstructured":"Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall."},{"key":"jebr.2010100903-26","doi-asserted-by":"publisher","DOI":"10.2307\/351903"},{"key":"jebr.2010100903-27","doi-asserted-by":"crossref","first-page":"75","DOI":"10.1080\/10864415.2001.11044227","article-title":"A trust model for consumer Internet shopping.","volume":"6","author":"M.Lee","year":"2001","journal-title":"International Journal of Electronic Commerce"},{"key":"jebr.2010100903-28","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1111\/j.1540-4560.1977.tb01879.x","article-title":"Conceptions of privacy: Current status and next steps.","volume":"33","author":"S.Margulis","year":"1977","journal-title":"The Journal of Social Issues"},{"key":"jebr.2010100903-29","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1509\/jmkg.64.3.50.18024","article-title":"Self-service technologies: Understanding customer satisfaction with technology based service customers.","volume":"64","author":"L. M.Matthew","year":"2000","journal-title":"Journal of Marketing"},{"key":"jebr.2010100903-30","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2.3.192"},{"key":"jebr.2010100903-31","unstructured":"Nunnally, J. C. (1978). Psychometric theory (2nd ed.). NY: McGraw-Hill."},{"key":"jebr.2010100903-32","unstructured":"Olson, J. C. (1977). Price as an informational cue: Effects on product evaluations. In A. G. Woodside et al. (Eds.), Consumer and industrial buying behavior (pp. 267-286). NY: North Holland."},{"key":"jebr.2010100903-33","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20162"},{"key":"jebr.2010100903-34","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"jebr.2010100903-35","doi-asserted-by":"publisher","DOI":"10.2307\/3172907"},{"key":"jebr.2010100903-36","unstructured":"Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: The Free Press."},{"key":"jebr.2010100903-37","doi-asserted-by":"publisher","DOI":"10.1108\/02652329310045747"},{"key":"jebr.2010100903-38","doi-asserted-by":"publisher","DOI":"10.1016\/S0963-8687(02)00022-7"},{"key":"jebr.2010100903-39","unstructured":"Shrimp, T. A. (2003). Advertising promotion: Supplementary aspects of integrated marketing communications (5th ed.). Orlando, FL: Dryden Press."},{"key":"jebr.2010100903-40","doi-asserted-by":"publisher","DOI":"10.1016\/S1567-4223(02)00017-0"},{"key":"jebr.2010100903-41","first-page":"15898","article-title":"Public comment on barriers to electronic commerce, response to call by U.S. Department of Commerce (65","year":"2000","journal-title":"Federal Register"},{"key":"jebr.2010100903-42","doi-asserted-by":"publisher","DOI":"10.1086\/314305"},{"key":"jebr.2010100903-43","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.1996.tb01822.x"},{"key":"jebr.2010100903-44","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.46.2.186.11926"},{"key":"jebr.2010100903-45","doi-asserted-by":"publisher","DOI":"10.2307\/3250981"},{"key":"jebr.2010100903-46","doi-asserted-by":"publisher","DOI":"10.1108\/09564230310500192"},{"key":"jebr.2010100903-47","doi-asserted-by":"crossref","first-page":"160","DOI":"10.1108\/eb046409","article-title":"Building trust to develop competitive advantage in e-business relationships.","volume":"10","author":"T. B.Warrington","year":"2000","journal-title":"Competitiveness Review"}],"container-title":["International Journal of E-Business Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=38957","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T15:57:37Z","timestamp":1654099057000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jebr.2010100903"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2010,1,1]]},"references-count":48,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2010,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jebr.2010100903","relation":{},"ISSN":["1548-1131","1548-114X"],"issn-type":[{"value":"1548-1131","type":"print"},{"value":"1548-114X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010,1,1]]}}}